subject: My website traffic was suffering so I looked into search engine optimisation [print this page] My website traffic was suffering so I looked into search engine optimisation
An inefficient website design can mean a loss of hits and potential PageRank through Google's ranking. Search engine optimisation is a stream-lining process designed to clean up a website's meta-tags, keywords, and phrases to allow a targeted demographic to find it easier.
Search engine marketing can allow one to draw in more traffic and profit of it with the addition of programs like Google Adwords. If your website has a sloppy layout with random links pointing about it to different pages then you are losing valuable PageRank. Locating a quality search engine optimisation service can reap benefits that range from immediate to far long-term. This is particularly true if the webmaster takes the time to prune away unnecessary, unneeded pages that devalue the domain's PageRank.
Search engine optimisation will allow any search engine to crawl and document your website that much easier. Once it is remedied, one can expect to see their traffic begin to improve over the long-term. The amount of possible business being lost because a competitor has a more search engine friendly layout does not have to be a constant.
Having a well-documented and easy to locate site is a necessity for any business with an internet presence. One can not simply slap up a few HTML pages and expect to see their business and brand grow. There are proper and improper ways to generate business through the internet. If one is going to spend the money on having a web presence, then looking into search engine optimisation for their website should be a high priority. You want to be getting the most out of your investment into your website, this is but one way to do it.
