subject: Cardin?? Children's sports brand in China pioneer - HC Network sports and leisure industry [print this page] Cardin?? Children's sports brand in China pioneer - HC Network sports and leisure industry
With Olympics Gathering the flowers in Beijing, the Chinese sports a high flying wings, the Chinese sports industry in the ascendant, dynamic, sports marketing is boundless business opportunities!
As Nike, Adidas and other international sports Brand This root wand dancing sports, winning one victory brilliant marketing, a leading international brands, our national brand Li Ning Anta Sports Zhebing will also not help but be brought into fuller play marketing tool, as Leadership China's famous brand. But consumer groups now account for one third of China's children's products market, but difficult to find children's sports Leisure brand , Children's sporting goods market in China call for sports brands, sports brand-name calling.
Cardin (Fujian) Children's Products Co., beginning starting point, high position, the eyes fixed grid in China, children sports brand, the effort to build the first brand of Chinese children in recreational sports that Chinese children provide a rich food for thought responsibility and exercise equipment. Construction on the brand culture, "Cardin" with world famous brand kart carrier Hurricane racing through karting, challenges, Competition , Hot, full interpretation of recreational sports and recreation, and sports appointments, conversion sportsmanship.
With Cardin brand car carrier Brand Marketing Means, the concept of "Cardin" wise strategist and winning opportunities. As to promote the development of China's Kart, the Communist Youth League Central Committee and State Sport General Administration and the National Youth Karting Campaign Committee in the "21st Century Small Student Modern skills and practice the "outline, the kart with the computer, English tied for the modernization of technical education in primary and secondary students three specific carrier in order to cultivate young people bravely fighting spirit and competitive advance awareness campaign has been officially included in the kart Government's "National Fitness Program."
The difference between marketing today, "Cardin" brand with the resources for the Cardin become a forerunner in children's sports brand and lay solid foundation. In 2006, "Cardin" China is redoubling its efforts to integrate Karting Championship, the Chinese children's Chess Championship, Beijing University summer camp activities for children of many domestic large-scale sports events resources, public service public relations activities, build children's sports brands to find spiritual support, close attention The combination of brand and sport.
In the "Cardin" brand development strategy process, "Cardin" differentiation, "Cardin" marketing tool, "Cardin" culture of brand building are unique, demonstrate a strong brand personality is the target consumer groups future expectations. Cardin (Fujian) Children's Products Co., Ltd. General Manager Mr. Huang Chengcai said: the face of complex and volatile market, the face of fleeting opportunities, go-karts carry a strong brand image, personality product. As long as the same speed as the kart up and down enough effort to spare the article, "Cardin" brand strategy will become a reality.
Both opportunities and challenges! Speed become important quality of successful enterprises. Brand is synchronized with the pulse of the market, whose rapid innovation, who moves fast, who react quickly, whoever occupied the high ground. "Cardin" The Amazing product concepts on the origin of this, the speed determines the lifeblood of the brand, sports brand to become the pioneer of Chinese children, go-karts ready, speed to sprint forward. Appointment with the sports, promote sportsmanship, "Cardin", as always.
