subject: Some Unethical Marketing Practices You Should Avoid [print this page] Some Unethical Marketing Practices You Should Avoid
Marketing is very important to the success of a business and it doesn't matter how great a business or idea is, without solid marketing you won't get any result. Due to the importance of marketing to the success of a business many people are indulging themselves in various unethical marketing practices and this is eventually leading to their downfall. This article will be listing some unethical marketing practices you should avoid.
1. Keyword Stuffing
Many people believe in gaming the search engines and because of this they don't care about the quality of their content or product all they obsess about is gaming the search engines to improve their ranks thereby increasing their traffic. Keyword stuffing is one of these unethical marketing practices and it is very important not to indulge in it. There are a lot of ethical and effective ways to improve your search engine rankings while still providing value to your readers, don't just waste your time stuffing your posts with keywords - this won't help, it will only bring about great trust issues between you and your readers.
2. Spamming
It doesn't matter the type of spamming it is, be it email spamming or content spamming, it is very dangerous. The former is even more dangerous because if you are caught you will end up paying over $11,000 in fine and this might not worth the effort you put in. Another great disadvantage of spmamming is thatr you are crippling your brand because a lot of those you are spamming will easily remember you and this will affect future business relationships between you and them. There is no point in spamming people for profit, be ethical in everything you do.
3. Scamming
Another unethical marketing practice many people involve themselves in is that of scamming other people. Many of them do it knowingly while some do it unknowingly. A great mistake to make when selling a product to someone is not to offer a refund to the fellow who is not satisfied or trying to misrepresent yourself on the product sales page, both can be classified as scamming. Don't give buyers a different product than you promised, make sure you satisfy them using any means possible.
