subject: Why Is Your Email Subject Line Critical? [print this page] Why Is Your Email Subject Line Critical? Why Is Your Email Subject Line Critical?
Copyright (c) 2010 Robert Ward
With so many people now competing for inbox space, you know you need to stand out, but how? On a daily basis, we're hearing the same questions: What do you say in a subject line?
How do you get them to open the email?
How long should the subject line be?
How do I get them to open it with so little space? The majority of your list will sort emails based on how highly they value you and what you have to say. For instance, if one of your friends emails you, you will place high priority on those emails. As a marketer you are bound by the fact that the list knows you're trying to sell them something. Because your connection level is lower, you have to overcome obstacles and objections by creating an outstanding subject line. The general rule of thumb when it comes to subject line length is to keep your subject line to 50 characters or less. Some of the best email subject lines are short, descriptive and grab the attention of the reader, resulting in the email being opened.In brief, keep your subject lines simple and to the point but never mislead.Here are several things to consider when writing your subject line:
- Ask a question. Would this interest you? Is this what you're looking for? Does this mean anything?
- Consider personalisation. Personalise your subject line with the recipients first name, this will help draw their attention to your email.
- Don't use Ad like words. Phrases like "Buy Today and Save 50%" Stay away from those types of subject lines. Unless you know for sure that they are looking for a deal (but beware of Spam filters).
- What they think of you is key. Do they see your emails as annoying? Do they think you're always selling them something? Do they think you're the expert? Do they enjoy reading your emails because you give them something of value every time? Subject lines are the quick filter that your prospects and customers use to gauge their level of connection with your business. If you nurture and build a trusting relationship then you're well on the way to turn them into lifetime customers. But remember, there is no sure-fire formula. What works in one email campaign might not work in the next which brings us to our final point: - Always test your subject line Continually test different subject lines to determine trends and styles that appear to work.
