subject: Psychological Warfare: The Traditional Printing Enterprise Market, Competition And Collaboration [print this page] About competition China from a planned economy to a market economy after the competition among peers will be inevitable. We should be a dialectical view of competition, Yang, the director, to avoid it it can not fall into the morass of disorderly competition, drag the industry as a whole.
1. The positive role of competition will encourage enterprises to strengthen internal Management , Reduce costs and increase labor productivity.
Profit era into the future, focus and learn well the internal strength to become the primary means of improving economic performance. Many companies buy raw materials, the implementation of parity Purchase Efforts to move closer to zero inventory; in customer management, focusing on each other's social integrity, and to grade the management; in fund management, to different customers in different lines of credit, accounts receivable near the time of the agreed credit , the time to press its claim, the amount of the arrears over the customer refused to continue contributing production; in time quota management, sought to arrange a more scientific and reasonable, to avoid wastage. This means that the printing company changed the extensive mode of operation, into a sophisticated management phase. In recent years there are more companies trying to apply ERP system, sharing resources, rational analysis, the purpose of management problems, which is the positive role of competition.
2. Competition also enables companies to innovate and find new market demands, technology breakthroughs, an active acquisition of new equipment, application of new materials.
Business people only do not take the initiative to do those things, we can be more than the social average profit margin of excess profits. Content to go home in a way, rigid organization of production, certainly no way out; convergence, with the others behind, someone has to open up the way to go and certainly no future. The development of society forcing our times, through purgatory to success.
3. In recent years, Printing Equipment The rapid growth of intensified competition within the industry.
In 1998, total assets of billions of dollars have been printing very large enterprises, while the "2005 China Top 100 Printing Enterprises" ranking, the top 77 have assets of more than 74 million yuan and total assets reached over one billion, several billion dollars have been several. 2000, eight-color commercial home Rotary press Only a handful of companies across the country, now in Shenzhen, Beijing, have been holding more than 30 units total, Shanghai has more than 20 units nationwide, about half of the provinces have to configure the commercial rotary machine factory . Multicolor Sheet-fed offset press Holdings is a lack of clear statistics of large numbers. The introduction of new equipment improved product quality, reduce the printing cycle, but also intensified competition among enterprises, the growth of production capacity significantly greater than the printing demand. Because of this, only a few years, Printing Price Straight down, printing quickly into marginal profit. In response to this situation, many foreign companies set their own strategic layout, the South plant moved north, Dongchang the west, and set up their own business group, both in order to further enhance the company's market share, but also reduce the production cost, easy to play group enterprise's overall advantage, meet customer needs, reduce production of long-distance transport, such forward-looking thinking and action is respectable, because it conforms to the development needs of market integration is inevitable. Unfortunately, domestic printing enterprises also rarely take this step, which is state-owned assets, property, management of state assets by the current decision.
4. Should avoid unhealthy competition among peers, as vicious competition does not help industry to develop healthily.
Fort is most easily captured from within the rapid price decline printers in addition to market pressure, more important is the rapid development of printing enterprises lack awareness of self-protection, to immediate, giving up long-term development to create industry based environment, even given the various preferential policies of government or enterprise in the delivery of the improper tax operating profit are as competitive capital, this is not desirable. Different from traditional printing, modern printing was a high input of industry, equipment, upgrading product quality plays a key role, or as a forest without trees, without a source of water. Indulge in price competition, raw material bound in the application of cutting corners, or even just selling pirated products to complement the phenomenon of production costs, the end result of this approach can only harm than good. Lack of a firm reputation in the market, lack of depreciation heading back to the results, how can the business to sustainable development? Circle in the print competition, lower wages end road of no return into the enterprise should be obvious to all.
