subject: 6s Marketing Management Is The Brand Of Integrated Marketing Wine Wings? - Wine, Brand, Integrated [print this page] Similar high-end wine positioning, product packaging homogeneity; hotel terminal face of intense competition; Group buy channels a competition the Red Sea ... ... in 2010, the existing means of competition has been unable to break through! Experienced rapid growth the past eight years the alcohol industry by the growth in demand for full access to competitive growth.
HC food industry network High-end wine similar positioning, product packaging homogeneity; hotel terminal face of intense competition; Group buy channels a competition the Red Sea ... ... in 2010, the existing means of competition has been unable to break through! Experienced rapid growth the past eight years Alcohol Industry, the growth in demand for full access by the competitive growth.
In addition, the regional competition in the market more fully, forming a strong brand entrenched in the situation, the demonstration effect of greatly reduced the market model can be replicated weak; brand increased consumer autonomy strengthened the leading role of the core consumer groups rapidly decreased; public relations, Customers, gift wine, trunk project, become a normal, lower investment efficiency, the market driving force is also significantly reduced; custom, shop, network Sell ... .. The rise of new channels, consumers purchase channels fission, the terminal fragment.
This case, both the core focus Hotel Group buy terminal or terminals, are difficult to complete market penetration. Disk drive and other opportunities based on the tactical portfolio growth, no longer meet the current market competition. Alcohol Marketing Faces enormous challenges and opportunities! The only mode of innovation can break through, and for the market environment changes, the completion of the new marketing model innovation is the rapid rise of the brand!
Drinks in the current environment, in accordance with competitive upgrade the system from a strategic height, and undertake innovative business model, complete enterprise resource replacement, 6S complex marketing model unsheathed their swords. In other words, the enterprises should carry out strategic positioning, regional interaction, brand upgrade, product innovation, while establishing a national market, the brand management system, the establishment of regional markets Unity Organization. From the disk drive model, the Tasting marketing, then to the composite channel model, 6S Marketing System model hope enable rapid development of many enterprises.
6S Marketing Management The current marketing model for 6S. I think the 6S Marketing has not precise definition and understanding of patterns. But I understand, you can manage from the 6S, 6S Marketing management is to understand and extend the start.
Then, the so-called 6S management, in fact, a management model from Japan. "6S management" by the expansion of Japanese companies from 5S is a well-established field of modern plant management concepts and methods, its role is to: increase efficiency, ensure quality, so neat and orderly work environment, prevention, and ensure safety. 6S is the essence of executive power of the corporate culture, emphasizing the culture of discipline, not afraid of difficulties, thought to do, do well, as a basis for the work of 6S implementation of other management activities for the provision of quality management platform. Romanization of Japanese are their "S" at the beginning, it referred to as "6S".
Order (SEIRI)?? To any items in the workplace is divided into necessary and unnecessary, in addition to necessary to remain, others are eliminated. Objective: To make room, space utilizing, to prevent misuse, create cool place to work.
Consolidation (SE IT ON)?? Necessary to stay with the position of items placed in accordance with regulations, and placed them neatly labeled. Objective: To clear the workplace, elimination of the time looking for items, neat work environment to eliminate the backlog of excess items.
Cleaning (SEISO)?? To the workplace where the invisible visible and cleaned, to keep the workplace clean and beautiful environment. Objective: stable quality, reduce industrial injuries.
Clean (SEIKETSU)?? 3S maintain the above results.
Literacy (SHITSUKE)?? All members develop good habits and the rules work, cultivate a positive spirit of initiative (also known as customary). Objective: To cultivate a good habit of following the rules, employees, and create a spirit of members.
Security (SECURITY)?? Attention to full security Education , At all times have the concept of safety first, prevention.
