subject: Webinar Marketing - How To Discover Your Hot Selling Product With Webinars [print this page] When it comes to finding a high converting product in your niche, market research is one of the most important key factors. This is where webinar marketing has comes to the rescue. Webinars are the fastest and easiest way for you to test out any new product or service that you want to sell online.
The thought of doing some internet market research is not everyone's cup of tea. I know because it is not one of mine, and would much rather spend it elsewhere. However, one thing I do know is that without it, all the time and money you spend will be for nothing.
At the end of the day you want to know quickly if your product will sell online. This is where webinar marketing comes in.
With a webinar you don't have to worry about setting up a website. Just imagine all that hassle dealing with website design, html and hosting. All that stuff you've been told to do to build a business, you don't need right now. You can worry about that later when the bank manager is happy!
All you need to do is find some webinar software that is suitable for your requirements such as GoToWebinar and follow these simple steps.
Produce a 60-90 minute PowerPoint presentation
Have an offer at the end of presentation
Schedule a webinar
Invite people to your webinar
Your goal is to see if anyone takes you up on your offer. If someone has taken it up, then you know your product has been a success and you can then turn it to form part of your internet business.
Why are webinars so effective?
With webinar marketing it is a great way to test your product. You'll know instantly whether it is worth investing more time and money into automating it or not.
The main benefit is the conversion rate which is a lot higher than a average website. The average site according to top internet marketers will give you about 1% while a decent presentation on a webinar will convert at 10% minimum.
Even better, if you have a database, you can invite them to a webinar, and they will be the judge of whether there is something in it for you to go further.
So, before you go ahead with setting up your website, think about webinars first. It will really save you a lot of time and money, plus you'll make a lot of sales!
