subject: Government Procurement Of National Brand Development Opportunities To Develop Computer Room Air [print this page] Abstract: "room air conditioner market is a weakness of national brands." Many air conditioning companies in an interview that the current computer room air conditioner market is still dominated by foreign brands.
According to the relevant advisory body to statistics, domestic room air conditioner brands in China there are about more than 20, the number of foreign brands accounted for more than 80%, ranked the top five foreign brands can reach 76% market share, regardless of the number of brands or market share, national brands at a disadvantage, but as the market matures, the development of national computer room air conditioning will be more difficult enterprise, but government procurement has given the brand national computer room air conditioning the chances of survival.
Foreign brand market share Room air conditioner market, with the domestic information technology and has grown, it is important to complete the construction of equipment room. Room air conditioner market has developed rapidly in recent years, from 800 million yuan in 2002, expanding to 2.6 billion in 2008, an average annual growth rate of 20% or more, and as 3G era Communicate Construction of the base station and a large number of rooms in the converted expansion, room air-conditioning demands are increasing.
According to statistics, in our market currently active in more than 20 computer room air conditioner brands in more than 80% are foreign brands, the best known of which is Libert, Hiross, Stulz, Canatal, Atlas.
Research data indicated that: in 2008 Libert, Hiross, Stulz, Canatal, Atlas five brands more than 76% market share, particularly Emerson's of Libert, Hiross two brands account for more than 40% market share. In the east, south, north, central market, the two brands have had a distinct advantage, especially in the East China market, the market share of nearly half.
Strap Equipment Co., Ltd. in Beijing to the staff, compared with the normal household air conditioning, room air conditioning with air flow, the characteristics of small enthalpy difference, can be extended Electronic Component life and lower room maintenance and management costs. However, room air conditioning
demanding technical level, market size is relatively small, the procurement unit of the responsible person has cognitive defects, using air instead of room air-conditioned home situation occur, so that national companies can not air-conditioned room compete with foreign brands, market share basic for the foreign brands.
4 5-7, twentieth, "China International Refrigeration, Air Conditioning, Heating , Ventilation, Frozen Food Processing Exhibition ", the beautiful display of products, including energy-saving integration of air-conditioning, temperature and humidity precision air conditioning, the air supply base split air-conditioning, new air base Heat exchanger Etc., are representative of the United States in special air-conditioning, high-end air conditioning technology R & D and production capacity. According to Chi Ngong
:2008-2009 consulting study found that room air conditioner market in China overall size of about 2.62 billion yuan, up 14% over last year in a row to maintain growth above 20% after 4 years, the growth rate dropped for the first time to 20%. By Financial Crisis, room air conditioner market slowdown, but the room air conditioner market is accompanied by the rise of the domestic information technology and has expanded each year.
Government adopted to bring about development opportunities for domestic products
Carry foreign brands "first" advantage in the domestic room air conditioner market blossom everywhere, so that the development of national brands are fewer, but the national government procurement market has given room air conditioner brand development opportunities.
In just released a new central air conditioning centralized procurement of state organs, the second package special civil air-conditioning for Qingdao Haier and Gree competition was. The special civil air-conditioning meant the 5P (contain 5P) base station air-conditioning, general room air conditioning, prior to the correction notice in the project clearly indicate the bid does not allow imports.
Recent years, computer room air conditioning air conditioning government procurement procurement has become an important part of Liaoning Province, the provincial agreement is to supply air-conditioning included in the room Tender The scope of government procurement as a "local" and the main role of the vanguard increasingly obvious, such as the May 15 Center of Dalian Municipal Finance Bureau purchased two sets of room air-conditioned room, the bidder if the bid specified imported products will be considered invalid tender.
It is understood that the whole room room air conditioning can account for 46% of energy consumption, while the National Computer Room Air Conditioning brand has been able to achieve 20% to 30% of the energy saving effect, is gradually narrowing the technology gap between foreign brands.
Experts, national Central air conditioning Brand should give full play to local strengths, the design, production advantages with its fully integrated, close to the user, reducing the cost to do more "homework"; the same time, establish a perfect system of distribution channels, high quality service to attract more users.
Government procurement for the national machine room air conditioning brands in the market, increase in national saving energy and environment, through increased innovation, technology upgrading, national computer room air conditioning brand to competing with foreign brands have been too far.
