subject: Marketing: What Should I Use As A Giveaway to Collect Email Addresses on my Home Page? [print this page] Marketing: What Should I Use As A Giveaway to Collect Email Addresses on my Home Page?
For years, it has been a universal truism among Internet marketers that you should give your site visitors one single choice when they land on your home page. They can enter their name and email address in exchange for something free. That's it.
A simple yes or no.
That's known in the industry as an opt-in page because your visitors have an option to come into your mailing list as a trade off for something valuable.
But what should that value item be?
The answer depends on the type of person you are marketing to. If your perfect prospect is the healer or coach, then the giveaway should be something that focuses on personal development with a headline about transformation or change. If your ideal client is the studious type, then the giveaway should provide some kind of teaching with a headline about discovering or learning. The more closely the freebie aligns with your perfect prospect's interests and tendencies, the more success you will see with your opt-in page.
Offering a group of items can be even more effective. Since 3 is a magic number in both marketing and writing, I like to offer 3 things as the giveawaya free assessment, a free report, and a free 30 minute phone call with me. Creating an offer that has true (and not imagined) value will double and triple your mailing list as you watch the names stack up.
Afraid to offer a phone call? Only 1 in 20 people will take you up on the call, and those are hot prospects that you definitely want to connect with on a personal level. Those phone calls are just as valuable to you as to your visitor.
Assessments are particularly valuable because most people are curious to
know where they fit into the scheme of things. So, a 10 or 12 question assessment with the results delivered via email has a lot of pull when your visitors are weighing value against the inconvenience of the possibility of seeing another set of emails filling their Inbox.
Bottom line: make it worth their while and they will come in.
