subject: Achievements Of The Four Genes Pharmaceutical Companies, "wolf Marketing" - Marketing - [print this page] The same as Wolf Marketing, sounds nothing new, but it is the wolf killer business. What is a Wolf
business? Wolf enterprises are those with a certain asset size, when the economy is less developed, less developed or less developed regions, fewer resources or scarce, but an innovative perspective or products, to endure hardship, tenacity, experience difficulties did say, 5 During the year compound annual growth rate of 30% to 50%, means flexible, cunning, the team single-minded, market share first, the tip of the grass-roots enterprises looking step.
Business with the weeds Wolf Enterprises, stomp gazelle companies are different. Enterprises with more than weeds, Wolf enterprises large and complex high growth, market share; with pedal-ling enterprise than, Wolf enterprise means flexible, results are more lead, develop more rapidly.
Two companies are in central and northern Jiangsu Province, is no doubt that Wolf outstanding representative of the growth of corporate barbarism. They are Yancheng and Lianyungang, B A pharmaceutical companies business. A pharmaceutical companies 2007,2008,2009 annual growth rate exceeding 30% in 2009, reached 320 million yuan Sales Outstanding; and B Enterprises 2007,2008,2009 all over 100% annual growth rate in 2009, Sales Outstanding data to 2 billion yuan. These are two different industries Wolf, they were come out on top in their respective markets, but they are relatively underdeveloped in central and northern Jiangsu Province, this is not accidental.
Wolf Enterprises, its rapid growth stems from Wolf Wolf-type gene and the same as marketing. Wolf Enterprises is how to market it? Let us look at these two companies marketing genetic Wolf (product, price, place, promotion) What are the different from other companies.
Wolf Marketing gene 1: Products Most of the products
Wolf enterprises with "Wolf" concept. "Wolf" concept is actually the wolf's natural gene, such as fangs strong, such as muscular, like cunning by nature, such as family life, this is "Blue Ocean." A pharmaceutical companies in the fructose injection, B Company of the "Antarctic pipe", "thermal wall" as well. Fructose relative glucose injection, creating a "nutritional Blue Ocean"; and B compared to other solar energy products company, its coating technology being promoted into "South Pole" concept for its hybrid technology can become a "thermal wall" .
Course, the ability to select the product is not innate, but acquired sensitivity to external environment and the ability of foresight. 10 years ago, A and B enterprises have pharmaceutical companies are biased towards a field of small business, local economy is relatively backward, but is this environment created A pharmaceutical companies and enterprises upwardly B "noble ones", so the choice of products they prefer high-end new products, even greater risk. This is every business must learn the product selection.
In addition, there is a definite fact is: wolf with all areas of business of the products, popular point is the market-take-all. This is Wolf's nature, hungry desperate, ground squirrel is a senior food, have the opportunity, and the Lions are terrible and delicious. Fructose and solar energy is also true. Fructose and glucose injection awfully indications; and solar energy both in rural areas, towns, cities, or in residential areas, office buildings, factories, their skills are its land. It is this rapid growth in recent years the two Wolf Enterprises basis of life.
Wolf Marketing gene 2: Price
Wolf inherently carnivorous animals, of course, it plays a role in the food chain king. Wolf Enterprises same is true of the price of pricing, pricing to lead the core, the direction of two: profit and scale. Such as fructose, if the query 2010, the first successful short-listed candidates, Jiangsu species list, you can see A pharmaceutical companies offer nearly 50, or to inquire about their retail price, you will see more than 70 yuan this figure, the price of natural and glucose injection is not a level of the. This is a typical leading skimming. A pharmaceutical companies when products become the market leader when the price became the baseline price of such products.
