subject: How To Use Video Marketing In Your Online Business [print this page] The Internet is huge, with billions of websites on every topic imaginable. But along with the growth of the Internet, the advent of videos has brought in a sort of a revolution. Unfortunately, most people probably spend more time watching mindless videos than they do reading a good book. Videos are entertaining and easier to process for people. People don't have a lot of patience, so they prefer to 'watch and learn' rather than go through any other type of content. Marketers long ago recognized the value in using video to offer their content. Of course you probably know that videos can be imbedded on your sites, too. If executed by someone who is knowledgable, videos can be outperform many other marketing mediums. You can use video marketing with great results, so let's talk about that.
Videos will give your site exposure because they can be ranked much higher in the search engines than other content. Most marketers are aware that videos are Google's baby, they love them. It's not really so difficult to land in the top 10 at Google with video if you know what you're doing. People do search for videos because Google has a video search engine. Delivering your content through videos not only gives the search engines what they need, it also encourages people to create more videos. Your video pre-sell will deliver a greater impact than any text pre-sell ever will. There was a time when you could make good money without pre-selling but those days are over. Many marketers are enjoying increased conversion rates by using videos as a tool to pre-sell their products. You can give a lot of valuable information away during the pre-sell that the viewer will use to measure the value of your product. Most people hate a hard sell so pre-selling bypasses this and gently guides them through a selling process. Humans by nature are social creatures and we like to know that we are dealing with another real person; so, who do you think is going to make more sales - the video with personality or the article from an article directory?
You'll realize far more sales when people feel they can trust you. It's one of strongest emotions that you can evoke through your videos. Much is happening when someone watches your videos, among other things people are weighing if you can be trusted. And a lot of it rests on the quality of your videos and content. Providing only the best content that is helpful, useful, and accurate will contribute a lot to trusting you.
Video marketing can prove to be your secret marketing tool, because not many people have taken advantage of it yet. As you should know, you'll be using your videos on Youtube and other sharing sites, and maybe your own vlog, one day.
Just keep testing and experiment with new videos to get long term results..
