subject: Breakthrough curve: edge ball hit the Olympic Games - Olympic Games Marketing - sports and leisure industry [print this page] Breakthrough curve: edge ball hit the Olympic Games - Olympic Games Marketing - sports and leisure industry
Share close Olympics Business opportunities for many Chinese enterprises, or the first time in history.
Olympic Games there is no lack of economic myth, so the original small business suddenly transformed into an internationally renowned brand. Some economists have mixed feelings, the Olympics can change a country, a city, or a business.
Therefore develop their own wind through the Olympic Games, almost all Chinese enterprises want to do, in Clothing Industry too. However, the Olympic sponsor prohibitively high threshold left many businesses. This case, more companies have chosen to compete in the Olympic marketing rules do not violate the premise of the concept of the Olympic Games and the opportunity to break through the edge ball hit curve.
Combined tactics, share key resources Not a Chinese company is willing to miss the Olympic business opportunities. For those non-Olympic sponsors, pushing boundaries, such as hidden as their typical marketing strategy. But walking a fine line in this battle in the Olympic Games, the domestic apparel industry's most compelling than Li Ning won the Central TV station Sports channel.
2006 12 28, Li Ning Company and the CCTV sports channel (C CT V-5) held a signing ceremony, both with effect from January 1, 2007 until December 31, 2008 for two years, the sports channel and exposed himself to all presenters will wear Li Ning's product offerings, Peidailining company apparel trademark in the national audience before the QUICKER Advertisement . It is reported that, according to Li Ning Company and the CCTV Cooperation Agreement covers bilateral cooperation CCTV sports channel during the 2008 Olympic Games in all sections and events channel column Studio Local news anchors and photographed clothing, shoes, hats, Fitting And equipment, exclusive sponsorship rights.
The only national sports channel in view of the audience's influence in the industry believe that the company has a great deal this pick. A fashion marketing Plan One comment: do not like Li Ning Adidas Spending huge sums of money as Investment Olympics, Nike is also not with discrimination when they compete in the prime-time CCTV battered that, with clever effort, built a brand for himself fighting fortress. This means that CCTV's broadcast of Beijing Olympics, Li Ning brand will be photographed more than Adidas.
In addition, the winning team is sponsored by Li Ning, a number of popular backdoor strategies. At present, China table tennis, diving, Gymnastics , Shooting team has already signed one after another Li Ning, while around 08 Olympics-related advertising has been a lot of the market.
According to report, Li Ning, the planning takes gold Silver Is not much, yet the opponents on the passive position.
Devious tactics, sponsorship of foreign Olympic Committee
2007 1 month Erke joint Korean Olympic Committee; in August 2007, Peak Olympic Committee signed a contract with Iraq as the Iraqi Olympic team sponsor for the Iraqi national delegations to participate in all sports equipment and the full cost of the 2008 Beijing Olympic Games; in September 2007, following the April 2007 and the Lithuanian Olympic Committee will be signed on as a partner, the Hong step in its Olympic Games to the 2008 Spring Amoi Goods orders at the show printed on the Olympic rings and Lithuania, Hong tread marks of the Olympic events, fashion, three series of products based on movement.
For Chinese enterprises have in hand the phenomenon of foreign Olympic Committee, Beijing, Yang Yan, president of East Wind culture that can not directly be in the case of Olympic sponsors, many small and medium enterprises by way of participation in the Olympics is another way the higher cost choice. Same time, through the cooperation with these countries, these brands are vulnerable to welcome the people of those countries, so that you can use this opportunity to enter these countries and around the market, achieve brand internationalization strategy.
Leveraging the power, through the media grafting Olympics
Noteworthy is involved in Olympic marketing through the media can play a small but powerful chain of effects.
