subject: Web Page Search Engine Optimization - The Right "on Page" Move To Make Money [print this page] Anyone looking to get a comprehensive understanding of web page search engine optimization needs to look no further than a few relatively simple ideas that any internet publisher should keep in mind.
The Overall Premise- SEO in a nutshell is really just making your site as "visible" and "easy" for search engine "spider" programs that "crawl" the internet to give users up to date, relevant search results. Most discussions of this topic focus on Google, because they own 80% of the search market, but other search engines like Yahoo operate in similar, but not identical, ways.
Essentially, these "spiders" provide relevant search results by analyzing the text and image content of every site they encounter (at blistering speed) for keywords that are relevant to that sites stated purpose or content. The algorithm also ranks a site for its relevance to other sites, some similar, some not, on the Internet. This relevance is determined by the relevance of the site linking to your site, as well as your site's relevance to the outside site, as well as the sheer number of back-links from outside sites to your site. Essentially, quality is more important than quantity concerning these back-links, but both are desirable if possible. Confusing? Don't worry; we're only dealing with "on-page" SEO factors in this article.
Specifically, those factors that exist within a single web page that can make it easier to get your site ranked highly. The way this is done is generally through the accurate use of keywords in titles, blog posts, and URL's...and how these keywords are relevant to each other, and the overall subject matter of the site or blog.
Key Points- Know your site's keywords before you ever build the site. You should put together a Top 10 list of keywords you want to rank for, and have a larger list of 50 or more to pull from over time. The bigger the keyword list, the better. Ideally, you want to have keywords that are low competition and high traffic. If these are hard to come by, a low traffic keyword can also work if you have enough of them.
The key to finding these keywords is a good keyword tool and using "long tail" keyword phrases of two to four words. Usually these are more specific to your topic and may not be as sought after by the rest of the crowd. When in doubt, a low traffic, low competition keyword beats out a high traffic, high competition keyword every time.
Why?
Because a low traffic keyword is easier to rank highly for, meaning you'll get a much larger piece of a smaller pie rather than a sliver of a huge pie. Over time, that high ranking adds up, and it'll usually be easier to maintain.
Use your list of top 10 keywords as Category titles or Page titles. Make the home page static if using a Wordpress blog and consider using a keyword phrase as your main URL/ and Page Title. This almost always significantly impacts your SEO ranking positively for that search phrase. Concerning URL extensions (.com, .net, .biz, etc.) try for a .com when getting a URL as a keyword phrase, but other extensions can work too. Make sure to check Google first prior to purchasing this domain name to see if anyone else is already ranking on page 1 or in the top 5 for the exact keyword you want to use in your URL.
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