subject: The Development Of 3g Users Is Not Simply One Hand To-3g Mobile Phone, China Mobile - Network [print this page] Three major telecom operators have issued a 2009 earnings report, not surprisingly, are not very nice. China Mobile, though, "another incremental increase," but net profit grew by only 2.3%, the lowest growth rate in recent years; China Telecom " ", net profit fell 3 percent more; China Unicom "reduction has reduced "Net income also fell more than 3 percent.
In China "3G first year," performance of telecom operators of collective weakness, mainly because of sharp rise in capital expenditure. 3G network construction has just started, that direct investment reached 160.9 billion yuan, together with
Mobile Subsidies, market Marketing And other expenses, hundreds of billions on such a hit anymore, it is not possible to achieve immediate gains.
Communications Operation has always been a huge investment in the industry, from industrial development, natural look, 3G operators in the early years of the performance of building down is not hard to understand. Worth exploring is that operators can not rely on 3G this year, making it pours months? Personally think that an easy task. Although this year's 3G investments pressure greatly reduced, but the development of 3G is far from time to pick the fruits of victory. Last year, China's 3G subscribers to reach 10 million just this year, even if passed the one million mark, if the operator can not effectively improve the value of the user's ARPU (average consumption per household per month), I am afraid what is difficult to increase the substantial revenue.
Recent years, the domestic telecommunications industry has entered a low growth phase, not only communications revenue growth lagged far behind the GDP, and the number of telephone subscribers have a much slower growth rate, fixed-line or in successive years of negative growth. In contrast, the number of mobile phone users new look relatively decent, but basically those are the weak capacity of the low-end consumer users. Plainly, the development of 3G operators tried their best customers, in fact, more accurately, "dig" 3G users??? From 2G users to dig them. 3G high-end positioning bias, which is precisely the target population is the most commercially valuable user base, but China Mobile is just the biggest "Bonanza." Therefore, telecommunications, Unicom to develop high-end 3G users, network users in the new estimates are modest gains can only be dug ways to undermine the movement. In turn, the development of 3G mobile users, it is to adopt preferential measures to retain key customers, and to gradually migrate 2G users to 3G network up. In other words, the development of 3G users more users migrate or stock, a bit of hand to the taste, or is this family's pocket to another pocket.
At the same time, 3G era, mobile phone operators from the two become three, competition has increased dramatically,
Price war Captive, price hikes not be possible. Not clear that even if CPI is climbing, but a row of fee collection to about 10% of the rate of decline. But no matter how the price further down, a call is time for a day so much, operator wants to call time by increasing income, the outcome may still be " ."
Can count on a place where? Data services. Features 3G, wireless broadband, data transmission speed greatly, and thus only play a 3G expertise to fully develop new business through marketing to encourage customers can use them, be possible to enhance the ARPU value, increase the 3G user's gold content. If the user though the network into the 3G, or universal to use 3G as 2G, playing phone send text messages to be lost, that 3G network operators to build what the point? Income growth and from where the reality?
