subject: 2008 Survey Of China's Economy Hotels - The Brand, The Hotel - Sports And Leisure Industry [print this page] First, the market supply to maintain high growth
In China's rapid economic development, Travel Market continued to grow throughout the related transportation, conferences, exhibitions and accelerate the improvement of urban infrastructure and the Olympic Games, World Expo and many favorable factors, driven by China's Economy Hotels in 2007 market supply to maintain high growth momentum throughout the year has been opened Hotel ratio in 2006 increased 125%, number of rooms have been opened up 123% over 2006.
Second, investment and financing present concentration of the heavy volume
2007 Hotels in China was also the foreign investment and new financing rapid amplification of year, the survey, there are five or more business investment and financing in 2007 the amount more than 5 million U.S. dollars. Estimated annual economic-type hotel market in the new capital to reach 4-5 billion. In the capital, driven by market expansion, business model from a single self-extension to the expansion of integrated development.
Third, the overall market is stable, but had local imbalance
Compared with 2006, 2007, cheap hotels average price rose 13% to 190 yuan. The average rental rate edged down 0.4 percent for the 82%, economical hotels in hot spots like Beijing, Shanghai and the whole East China region, the occupancy rate has dropped more dramatically, up 4-5%. As the business site selection, location and service professional differences, even in the same city still effective supply while rental rates continue to decline in the structural imbalance. Be noted that, although the 2007 Economy Hotel occupancy rates fell slightly, but the average occupancy rate of 82% is still much higher than the same period, 60% of star-rated hotels, the average occupancy rate levels.
Fourth, enterprises operating costs continue to rise, the market anticipated differences
2007, the new opening of the Economy Hotels, the average investment growth of 18% compared to 2006, property Lease The average cost rose 29%, the average annual salary rose 24% manager, while only 11% revenue growth, further reduce the company's profit margins, the investment recovery period is extended accordingly. As the expansion too fast, professional and managerial talents, and the relative lack of appropriate management of the property, this contradiction also further restricted the healthy development of economic-type hotel, especially in 2007, part of the rental property prices have far exceeded the cheap hotels "operating economics "limit. Market expectations for the future emergence of some differences, some companies adjust the pace of expansion and development.
5, more prominent brand, brand differentiation and product innovation to deepen
Constantly intensifying market competition, market efficiency, increasing the professional brand presentation, and continued to strengthen. In 2007, China's economy hotel market-based practice clearly reflects this characteristic. In response to the future to differentiate and personalize the Economy Hotels market demand, companies introduced in the R & D sub-brand, but also increase the content and quality of service brand mining efforts. Part of the leader is on this basis with a series of energy-saving environmental protection, safety Health Products and services, saving society the state to create a harmonious society calls fell implemented and fully demonstrates the Economy Hotels brand awareness and social responsibility.
