subject: Ho Ju: Easy Good Home Two Main Attack This Year, Three Markets - Easy To Good Home, Channel Home [print this page] Established only six months of home appliance retail chain industry, "national team" a good home is now easy to enter the fast lane, the outline of its national expansion gradually clear. Within the past two months, easily a good home to 7 stores in Eastern, Central, South and other places two, three market completely. Good home appliances easily Ju Ho, president, said in 2005, easily a good choice carefully entered a home appliance market with a focus two, three market layout.
Secondary and tertiary markets will become the main battlefield of home appliances
Ho Ju said that the recent good home easily in the domestic secondary and tertiary markets there have been new initiatives: Guangzhou, Jiangmen store opened this month, Huadu store also will soon open; shop in Hangzhou in Zhejiang Province, Jinhua store selection has been completed site work, including Jinhua shop to large-scale state-owned enterprises and the local investment group gold letters powerful combination of brands strategy, will be opened in June, is currently in hot preparation. In addition, easy to good home appliances unit troops moved into Guangxi, Hunan, Hainan and other places in the secondary and tertiary markets, Yueyang shop, shop in Guilin, Guangxi have been signed, will be opening next month in succession.
Home appliance giants have "countryside" is a popular concern about the 2005 phenomenon. In response, Ho Ju said that the layout of the domestic appliance retail industry around the main line in the economically developed coastal cities or the mainland capital cities, while in the second and third tier cities have not yet formed a mature management model, the relative competition moderate. In recent years the situation has changed greatly. On the market, the current level of market outlets clouds over fierce competition. The secondary and tertiary cities, rapid urbanization, rapidly expanding economic scale, people's living standards, consumer population is expanding, consumption is at a small business to large business transformation process, these cities have demonstrated far better than a strong demand for the city. There are indications that the second and third tier cities increasingly become the home appliance giant battle was the main battlefield.
Years two, three market will reach more than 20 stores
Ho Ju said that in 2005, easily a good choice for care entered a market with a focus two, three market layout is in tune with market demand. In addition, because a high cost market, costly and ultimately resulted in generally higher commodity prices. Heavily than its competitors into a market position, easy to good home can be two, three low-cost operation of the market, take the cheap route.
Ho Ju said, good home trade in the secondary market for the first store?? Dongguan shop, opened in January this year has been good performance, the success of pilot stores in Dongguan and also increased the water easily good home appliances ventured into two, three level market confidence. Right now, easy to have a good home in Shenzhen, Huaqiang, Nanshan, South oil, Baoan four stores, top of the main areas of Shenzhen market. Next, the core market will be easy to good home as the center of radiation to surrounding areas in Shenzhen, and Shenzhen markets complement each other.
Ju Ho, said, according to a good home easy to strategic planning, easy to good home in the country two years, the number three market in the chain stores will reach more than 20, the total number will reach 30 stores.
