subject: The Hottest Trends In Trade Show Exhibits [print this page] Like car and clothing manufacturers, businesses are constantly getting creative with their trade show exhibits in order to stand out from the crowd and keep up with consumer demands. And like all good things, when these creative ideas work, more people start to incorporate them into their trade show exhibits. This has caused some fantastic trends to surface going into the new season. Here are three of them that are hot right now:
Technology and Multimedia
Multimedia displays and technology are becoming more affordable all the time, and this has made it a great option for trade show exhibits. Not only can businesses customize their multimedia platform for each show they attend, but they are also highly effective at grabbing the attention of attendees and getting the company's message across.
So what sorts of things are popping up at exhibitions? Slide show presentations, short, informative videos, and even games are being used as attractions. To get the most out of this trend, however, be sure everything is branded and fits in with the current marketing plan.
Smooth, Streamlined Designs
At one time, trade show exhibits were known for their square, almost industrial look. Today, however, a new, modern look is quickly taking over. These streamlined designs are easily recognized by their rounded edges, graphics that wrap around to the back, and large, smooth curves that give the display some shape.
So, how can companies take advantage of this look? Try using a modern portable display as a backdrop. Then, include a few sharp, geometric shaped stands and tables to draw interest to the important areas of the display. Others have embraced this smooth new look by adding matching brochure holders, game cases, and other items to ensure the modern look carries on throughout the exhibit.
Social Media Marketing and Successful Trade Show exhibits
Preshow marketing has also seen several trends emerge, but nothing seems to be gaining in popularity quite like Social Media Marketing. Still a relatively new concept, companies planning to attend an exhibition are using sites such as Twitter and Facebook to let current and potential customers know when and where they can meet the company in person. To encourage people to attend the exhibitions, companies are using these fascinating mediums to run contests and distribute coupons. As an added benefit, it's also a great opportunity to connect with the target audience and generate buzz around the current marketing plan.
To track the effectiveness of these marketing methods, companies can use a few simple techniques. One popular method is a special code the customer can use when they purchase something from the display or enter a contest. Tracking cookies can also be effective when used with analytics programs. This puts a special file on the user's computer that can be traced and tracked to determine where that user came from, and where he or she is going.
These three trends are not only a great way of keeping up with the times, but they can also help a company save money and learn more about its target market. So, don't be afraid to get creative with trade show exhibits. Who knows what the next trend will be!
