subject: Market Attraction: Factors That Mislead Home Buyers When Choosing A Construction Company [print this page] Market Attraction: Factors That Mislead Home Buyers When Choosing A Construction Company
Cost is a main factor that misleads home buyers when choosing a construction company. The decision of most buyers largely depends on the cost as they often choose the construction company that offers the lowest cost. However what they do not realize is that the low cost can often be misleading. There is always the risk of the construction company failing to complete the project within the agreed cost leading you to spend more than expected.
On the other hand you are compromising quality when you go for low cost. A construction company that promises to complete your construction project at a low cost will rarely give you an assurance of its quality. The low cost is usually achieved through using low quality raw materials. You could be spending more on maintenance and repairs in the future while experiencing the inconvenience due to low quality construction.
Another main that often misleads home buyers are the attractive advertisements. Construction companies often have highly attractive advertisements with pictures of model homes. They also try to create emotional appeal through using pictures of houses and happy families. However the pictures that appear in these advertisements can be far from your budget.
Construction companies may also advertise various benefits of choosing them such as low cost and high quality and fast completion. All these benefits offered are not always applicable or true as various conditions may apply. The advertisements may also use phrases that can be often misleading. Phrases such as high quality construction', leading builders' are not always based on facts. They are merely used to build trust and credibility. Therefore it is advisable to gather information on your own before a final decision is made. Advertisements by construction companies can be designed to generate immediate response. This also may misleads buyers as its prompts them to take action prior to careful consideration.
Home Buyers may also look at the size of the firm. A reputed firm with many years of experience may be preferred over relatively new, small firms. This can at times be misleading although choosing a reputed construction company is advisable in most cases. The issue is when the particular company does not have much experience in the kind of house you plan to build. For example a large, reputed firm may only have experience in commercial construction and may not suit a small project. On the other hand it may also be too costly to hire a reputed firm. The size of the firm is also no guarantee that the constructor would complete the project on time.
Some construction companies may attract home buyers through the fast completion they offer. While they may complete the construction fast, this can be misleading when fast completion leads to poor quality of construction. Similarly certain construction companies may promise to design and construct within your budget but fail to do so.
Some construction companies make claims to build green homes that are not based on true facts. The 'green home' promised may not be as green' as the construction company makes them out to be. The claims of building green homes or minimal impact on the environment can sometimes mislead home buyers.
Due to the competitiveness of the industry construction companies there is intense competition among the constructors to attract customers. In this attempt they may use various methods that can mislead you. Therefore it is very important that you gather information about the company and review their past projects before you make the decision.
