subject: Why Affiliates Should Use Exclusive Coupon Codes [print this page] Why Affiliates Should Use Exclusive Coupon Codes
Affiliate marketers are always trying to find new ways to improve their campaigns, implementing new creative and new ideas to be ahead of the competition. Merchants are also looking for ways to increase their revenue through the affiliate channel and can help their affiliates, in addition to providing quality banners and content links, with an exclusive coupon.Merchants and affiliate managers who know that coupon codes are powerful marketing tools usually issue a coupon for each special occasion of the year working for a category of products, or store wide. These coupons are usable for a limited duration, some being valid for only a single day, and offered to all affiliates.There is nothing wrong to advertise a coupon with an identical code "Coupon20OFF" that a hundred of other partners will also promote. The best websites with top SEO and lots of traffic will certainly profit from these coupons. So what can give the smaller affiliates an hedge and help them convert better? A coupon that is exclusive to their site with a better discount.If the affiliate's website is for example "thepinkladyshop" with a .com or .net, an exclusive coupon code labeled "THEPINKLADYSHOP15OFF" will certainly produce more results than the classic "Coupon10OFF" that everybody else has. The exclusive coupon can also be featured in the home page and listed on an exclusive coupons page.How affiliates get their hands on exclusive coupons? Some affiliate managers offer them directly to a selection of their affiliates with reasonable traffic. If the offer does not come, the solution is to show that the merchant's products will be promoted and ask for an exclusive coupon with the name of the site as code.If the merchant has an affiliate manager well aware of coupon marketing, it is unlikely that the demand will be turned down. In the opposite, there are lots of partner programs run by a staff of the retailer who is just not aware of all marketing methods and they may not comprehend the demand. They may also not be able to give more discount or have limitations in their shopping cart.After several exclusive coupons have been created for a website or blog, it is essential for the affiliate to let visitors know that they can't be seen anywhere else. Each coupon must have their proper description with restrictions if any, and validity. The best exclusive coupons are those with no expiration dates that can be set for once and do not need updates.Affiliates who haven't discovered the power of coupons or exclusive coupons to promote their favorite merchants are certainly missing on a way to increase their affiliate income. It is not necessary to build a coupon website to promote coupons but it is certain that visitors will be grateful to have saved money purchasing through the affiliate's site.
