subject: Master clocks that China is already the first consumer of luxury goods-Gucci Handbags [print this page] Master clocks that China is already the first consumer of luxury goods-Gucci Handbags
Lead: Jean-Claude Biver is one of the few Swiss watch industry, few really leave your name in one of the characters, from Audemars Piguet, Blancpain, Omega to the current Yu-ship, saying that his achievements in these brand name Today I am afraid too. In his view, China is already the number one consumer of luxury goods.
This summer, Jean-Claude Biver together with his son in China - Hangzhou First hand trip Manchester United held the "million dollar shot" of the charitable activities and, ultimately, to donate 110,000 U.S. dollars in the field to the "HOPE "Charity Education Fund; Second, to attend the opening ceremony of Hangzhou Tower clocks, and buildings at the scene shows the ship is only a limited form of the global One Million Black Caviar of millions of dollars Tourbillon and limited only section of the Red Devil 99 Bang2 "Red Devils second-generation" watch.
Jean-Claude Biver is one of the few Swiss watch industry, few really leave your name in one of the characters, from Audemars Piguet, Blancpain, Omega to the current Yu-ship, said his name today the achievements of these brands I am afraid too. In early 2007 by the "Business Montres watch business," the survey conducted, Biver was selected as the watch industry professional journalists "who watch the industry's best managers," "the best communication experts." Since 2005 by the launch of his revolutionary Big Bang watches get "Wallpaper" magazine "Design Award 2007" and "Best Watch" award. The end of 2007, he received a "Handelszeitung" (a Swiss Economic Weekly) organization of 100 professional journalists economic named "Entrepreneur of the Year" at 5, so that he ranks among the top ten entrepreneurs in the ranks of Switzerland. A successful career as a manager, his speech in public occasions, his favorite is still the originator of the word "my wife ... ...", in Biver view, "If you do not love, that is, the poorest people."
Hublot store building in Hangzhou, the price of $ 1,000,000 in full stealth black diamond inlay, you need more than 2000 hours of Seiko secret agents of the Black Caviar Bang Tourbillon watch is on display, 544 VVS TW-IF top quality long-form fine black and white diamonds embedded in the case, dial, crown and clasp on shine. In contrast, Biver in the hands of old black and white screen Nokia phone is especially unexpected, but this is Jean-Claude Biver, a character and behavior was saturated with the extreme cold and gentle, heartfelt music business and charity walk in "mixed body "," "Little Prince" For me, the equivalent of "Bible", I was still very young to read it until now. "
"21st Century": the global luxury goods market in a downturn, how do you make your customers and then took out his money to buy Hublots watch?
Biver: the current form, the only way to get people to spend money is for people to create new experience. If people do not buy, then given a greater voice to do more interesting marketing activities, more innovative products and technologies, both in materials and technology to invest more in the development, where could save money However, these two markets and products but to increase investment. Hublot after I came, about half of global sales outlets have been closed, I re-established distribution channels. Only in Asia for luxury brands around the world continue to invest, how much I advocate all the strength to make up!
"21st Century": you present the entire Swiss watch industry to determine what is?
Biver: the entire industry, from the gradual recovery starting in September this year, probably still 18 months to reach the level before the economic crisis hit. Although not 100% every Swiss watch brands are better, but there is no doubt that this trend of improvement can already be felt in 2010, much more optimistic than the situation this year.
"21st Century": Hublot in the basement of the Shanghai Plaza watches gallery layout is very unique, and other watch brands around the counter store display completely different, exactly like an exhibition hall, a store can sell the table so you ?
Biver: opening up to now have not sold a piece! It is in the basement, I know, that place is not a sales table, but everyone is there, the equivalent of a high-end Swiss watch brand's Gallery! Have just bought a building in Hangzhou, we watch the customers told me that for the first time that Hublot is Hang Lung. And in my mind, now China has surpassed the United States, Japan, is the luxury brand's first national, although current Hublot is just beginning, we are afraid is the last one to enter China's luxury brand. Perhaps 2030, maybe 2050, I firmly believe that China will become the world's largest market Hublot.
"21st Century": the long flight, how would you spend? What habits will not change even if the business trip?
Biver: I'm not sleeping on the job, this is my time to complete most in need of two things. I need to go to the gym every day, even if the business trip, I will box with sports clothes and shoes. Quarter past six this morning I got up to the gym for 35 minutes, which effectively keep my body and energy.
