subject: People Hate Ads - The Five Rules of Internet Advertising [print this page] People Hate Ads - The Five Rules of Internet Advertising
Let's forget for a second that we depend on marketing, and be frank with each other: everyone hates ads. Even though we realize that commerce in general wouldn't be possible without advertising, we all have a secret wish that ads would just go away. Those who buy would prefer to get the information directly, without buzzwords like buy two, get one free, or new and improved. And those who sell would rather sell based on sincere trust rather than expensive advertising.
Now, unlike the TV or the radio, when it comes to advertising on the web, when a window with an advertising message pops up, and we don't want to know about it, we'll simply close it. This is an important contrast compared to television for instance.There, the only way of skipping ads is to change the channel. Too many people don't get that the Internet is different when it comes to advertising. TV/radio methods and buzzwords tend to annoy Internet users so much that most potential buyers will block your ad through their computer software, or instantly develop an inner feeling of hate for your product or service.
Therefore, you need to take note of five essential rules of Web advertising:
1. Don't spam. This is the very first rule you should follow. Spam has now become so common, intrusive, and associated with viruses, that very powerful methods have been developed to filter out anything even suspected of being spam. And last but not least, it's illegal.
2. Don't push it. When someone surfs the web, they usually do so either as recreation, or to get specific information. If you intrude in an unwelcome way, you'll kill any chance of them buying whatever you're selling.
3. Be honest. The Web 2.0 community spreads word about a great product with honest advertising just as quickly as it spreads word about a bad product with dishonest advertising. It takes just one false word in your advertising campaign for everyone to see you as not being trustworthy, and the cost to you could quite easily be ruinous.
4. Be smart. People have seen so much poor quality advertising that they're thoroughly tired of it. On the other hand, if your ad is smart, funny, witty or simply interesting in some way, people ill enjoy it, and be open to buying your product when they're ready. So be smart: go for quality.
5. Be original. A lot of Web 2.0 surfers and searchers are young.They applaud originality, and even quirkiness.&nb
Now Pay Close Attention --
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