subject: How Times More Expensive Marketing High "expensive" - Perfume, Marketing - Hairdressing [print this page] Risen, the stock rose, and prices have gone up! Stock prices gave investors a shot in the arm, while the prices of FMCG goods to the general public is a big blow. Accordingly, some industries have started a new marketing campaign is a "more expensive" marketing campaign era. Then the noble class as a luxury, how a new round of challenges in winning it?
A price rise on the marketing of luxury
For international top luxury, such as golf, watches, jewelry, cars, clothing, perfume, wine, aircraft and yachts, the current round of price increases is not an impact on their fundamental. After all, the top luxury consumers belong to the absolute high-income groups, although overall inflation, but the impact of economic overheating, increasing rather than reducing sales of luxury goods. The reason, mainly because of the leading luxury brands more strongly affected by the price, rather than raw material prices. Such as top international underwear brands Victorias.Secret, each single-product materials used rarely, but its price is still expensive. Why? Main reason lies in its brand power and unparalleled excellence in costume design. For this reason, even if a few hundred dollars each Victorias.Secret to sell, women still make those beauty shone.
For domestic luxury is concerned, such as jewelry, luxury villas, its sales have gradually increased. For example, as precious metal prices had been declining, the domestic jewelry market showed a slight increase. Some middle-aged investors worried that rising prices will cause inflation, it is appropriate to buy gold and silver jewelry in order to hedge against inflation. The newly rich class and the general needs of young consumers on jewelry is mainly used for wedding, as the late 70 or early 80's generation, they seek love and the desire for fashion and society in general prices have not declined. So, whether international or domestic luxury take the prices seem to Daoshi ascent, sales prospects for the future.
Two times more expensive luxury marketing
Most international top luxury in the beginning of the year have been developed further into China's market strategy. As China's rapid economic take-off, the demand for luxury goods has been gradually approaching Japan. Top jewelry brands such as the International Cartier, has been developed in the early to open a dozen stores in the program, even if the face of rising prices, the company has not stopped the advance. Of course, this and the characteristics of Chinese consumers have a great relationship. Different countries with Europe and the United States, China's consumer audience of senior jewelry for the young upstart, rather than middle-aged class. Luxury consumption represents a culture, a living concept, a kind of entertainment, a fashion taste. We can easily see that in Shanghai, Beijing and Guangzhou, have groups of new rich has become a luxury advocates. These people are often highly educated, high income and high-grade, their leisure and entertainment, cosmetics, audio-visual products, food, clothes and accessories are all very picky unique vision. Corresponding, leading them to spend is often derived from a kind of cultural edification, they asked different, they asked express individuality and style, they love life and dedicated to consumption, they represent the cutting edge of cultural consumption. So, I think, even with the luxury price of the whole community has a slight price fluctuations, it will not affect those who are keen on luxury goods.
Based on this motivation, I recommend the top international luxury brand, the era of inflation to continue in the exclusive first shot, they must continue to integrate China's national conditions, implementation of the new fashion campaign rally to make their own brand advocates continue to deepen in the land of China. To stimulate more consumer interest in cutting-edge fashion and classic, the resonance of these people will not back down because of high prices. Even some people will go hungry to buy these and not really affordable goods to satisfy their passion for fashion and vanity. As for cars, airplanes, yachts, golf and other consumer goods, you can create a noble culture, skillfully end strategic alliances and information sharing alliances to strengthen such as telecommunications, banking, real estate major customer contact, optimization of multi-source platform, which expand the marketing base surface. After all, China has entered the culture of the age of marketing and joint marketing.
