subject: What Is Article Marketing? [print this page] What is Article Marketing? If this question hits your mind, it is time for you to learn about article marketing. Article marketing is a search engine optimization technique used to promote a website or affiliate page or an online business. Promoting a business online will yield a huge customer base. Internet offers the comfort of shopping from home. Hence, many individuals prefer to shop online rather than stepping to a store. If you are running a potential business but you do not know how to market your business online, then understanding the marketing strategies online will help you to maximize your revenue.
The first step in article marketing is writing articles. If you have a product to sell, you can write about the benefits of a product. The following tips will help you write perfect articles to promote your online business. Write articles addressing the needs of the reader. Articles that benefit the readers will gain more readerships. Use strong keyword phrases in your articles. You can research online to find the strong keyword phrases. You can even use a keyword research tool to find the strong keywords. Write original content. Do not copy content from the internet. Create a SEO friendly website and upload your content to the website. Distribute your articles in the internet by submitting your articles to popular directories. The directories will distribute your articles and help your articles to rank high in search engines.
A high quality article will gain more attention in a short span of time. Write articles with high quality. A long article will be boring to any reader. Make sure your articles are short and crisp. Write articles in paragraphs with relevant headings. Write some interesting facts that will gain the attention of a reader. Never sell your product in the body of the article. Write more about the features and advantages of the product in the body of the article. Writing multiple unique versions of articles and distributing it in the internet is the fastest way to succeed in article marketing.
There are a lot of SEO software tools and services in the market that will help you in article writing, web design and article marketing. You can even take up a course on search engine optimization techniques and learn to write SEO friendly articles to promote your business in a short span of time.