subject: From The 2009 Winter But The Six Changes Of Chinese Newspapers - Newspapers, Publishing - Printing [print this page] "Do not cut people on the cutting edge." This is a response to the foreign press summed up the international financial crisis, a Law. In China, the "cutting edge"?? That is, the paper thinner?? Have become the choice of newspapers in 2009, the most representative to be "the Guangzhou Daily."
2009 6 1st, "Guangzhou Daily" width reduced from 39 cm to 37 cm. But do not underestimate the change that 2 cm, it makes the "Guangzhou Daily" to save paper costs 40 million yuan this year, plus the savings in newsprint prices down 30 million yuan, average daily circulation of 350,000 copies of the "Guangzhou Daily" This year only one newsprint item cost 70 million yuan on. In addition, the Guangzhou Daily also plan carefully out, newspapers narrow, newspapers can reduce the weight of 5.6%, so fuel consumption of vehicles to transport fell, considerable savings in costs associated with various aspects.
And the "Guangzhou Daily", as for the pressure to reduce costs, maintain efficiency and other purposes, and many newspapers to control costs this year as their first step in chess, have to take less layout, Issue reduction, reduced circulation, reduce subscriptions and control measures such as issuing invalid reduce paper consumption. "Wuhan Evening News" strictly control the version number of a day in advance in accordance
Advertisement Determined in the next day's edition; "Liao Shen Evening News" on the issue of flexibility in controlling the amount to the market, experiencing rain and snow weather, "Liao Shen Evening News" red vests issued to retail companies, as the case newspaper reduction. "Jinhua Daily" strictly control the expenses, such as strict control of overseas and large-scale off-site interviews, so that newspaper consumption costs reduced by nearly 7 million yuan.
Review: From 2009, the press has completed its growth, into the flat stages of development. Therefore, the press must be refined into
Management Stage, to give up something familiar in the past?? Many newspapers also venture into the market with the golden age of stage business signs, in order to account for the market regardless of cost. How to bid farewell to the past extensive management into the meticulous management? If you have harvested this issue in the next 5 years, the press can be relatively better than more. If you do not complete this transition, press the next 10 years can not even imagine better than basic. (Guangzhou Daily Press Group chairman, president Dai Yuqing Guangzhou Daily)
Wise: Structural adjustment is then
Previous financial crisis will bring some of the industry structure adjustment, the press is no exception. Changzhou City, Jiangsu Province is a typical export-oriented economy city, by the international financial crisis are also high. "Changzhou Daily" in such adverse circumstances, the timely adjustment of advertising in the crisis constitutes a serious imbalance problem. The original, "Changzhou Daily" newspaper real estate ads accounted for half of total advertising revenue in the international financial crisis hit, the newspaper immediately aware of this "end is" the danger and decided to change the advertising mix. Currently, "Changzhou Daily" is actively looking for classified, business, other ports, tourism, product advertising, to open up new advertising.
"Shaanxi Daily" this year to increase innovation and execution. For some planned profit line longer, wider, such as east-west trade fairs, universities and other candidates guide the planning, "Shaanxi Daily" are doing more detailed to the last version can only do 35 extensions to do now a dozen versions of the depth of development driven by such advertising.
Ningbo Daily Newspaper Group has also increased this year, structural optimization efforts. To carry out business activities related industries, so that multiple primary industry as a whole. "Shaoxing Daily" approach to market segments, separation of real estate advertising,
Car Advertising, credit market, a number of advertising and advertising and real estate advertising and further sub-divided into villas, high-rise, office buildings, apartments and other advertising varieties, so that real estate advertising grew 50% in one go, car advertising increased rather than decreased, the credit market advertising volume also increased significantly.
In the newspaper business structure adjustment, the newspaper business philosophy is also followed in 2009, a breakthrough. Taizhou Daily's total of three newspapers, all of the original use of the newspaper's advertising in the form of foreign contract, leaving a lot of complications.
