subject: Are You Killing Your Internet Marketing Business By Not Applying Seo? [print this page] Search engine optimization (SEO) is an essential part of the planning in our internet marketing business. When applying SEO on your website, you will gain invaluable and free advertising because your website is now well ranked. A visible website on the search engine is more likely to be viewed and in this way, you stand to gain free traffic.
SEO is a crucial strategy which helps a website to gain better ranking on search engines. There are a couple of ways for SEO: keyword density, prominence, META tags, titles and inbound links. Let us take a look at each of the element in detail.
Keyword density: it means to use relevant keywords in the content of your webpage. This makes your website more relevant and thus search engines are likely to place such websites at the top of a search. For example, a weight loss website should have more keyword density on diet, slimming etc.
Prominence of keyword: it means the position of your keywords. For example, by applying the keywords at the beginning and the end of the content of your website, your website will be deemed to be prominent and hence ranked high. The prominence of keywords also applies to codes of a website and the META tags.
Inbound links: these are links placed on other peoples website and help to increase traffic to yours. The relationship is simple; the more inbound links to your website, the higher your rank on the search. Think of it as an affirmation that your website is a credible one because other people are recommending your website. To strengthen these strategies, you should get your inbound links from websites that ranks well with the search engines.
To further understand the importance of SEO, think in terms of the habits of the internet users. Most of us would hardly surf past the 1st page of the results on a search engine. By being visible on the search engine, we gain free traffic. With these tips, you can now apply a certain form of SEO on your website!
Now that youve received tips on how to boost your internet marketing business, Ive a story to tell.
A miser sold all that he had and bought a lump of gold, which he buried in a hole in the ground by the side of an old wall and went to look at daily.
One of his workmen observed his frequent visits to the spot and decided to watch his movements. He soon discovered the secret of the hidden treasure, and digging down, came to the lump of gold, and stole it.
The Miser, on his next visit, found the hole empty and began to tear his hair and to make loud lamentations.
A neighbor, seeing him overcome with grief and learning the cause, said, "Pray do not grieve so; but go and take a stone, and place it in the hole, and fancy that the gold is still lying there. It will do you quite the same service; for when the gold was there, you had it not, as you did not make the slightest use of it."
