subject: Affordable SEO Is Key to Web Design [print this page] Affordable SEO Is Key to Web Design Affordable SEO Is Key to Web Design
SEO or Search Engine Optimization is the process of creating the proper structure and keyword alignment within your web design which will allow your site to move more readily upward in the search engine rankings. It is obvious that even the most well designed, appealing website with unique highly attractive layout, functional navigation and magnificent graphics will do no good for whatever business it represents, if no one sees it. Affordable SEO, done properly, allows for the best positioning of a site relative to the search terms utilized on the site, without proving just as expensive as a pay per click campaign. If the internet is the theatre and the website is the play, then SEO is the usher. If the net is one big traffic grid and websites are the cars traveling over the grid, then SEO is the traffic signal system. Thus affordable SEO is a key factor in web design, especially if you want people to actually look at your site.
SEO is the guidance system for the space shuttle internet. Utilizing a very complicated set of algorithms to read and maneuver websites up and down in the search engine rankings based upon the keyword choices the sites have made and the use of these words within the site, among other factors, SEO positions millions of sites in elementary particles of seconds. In a colossal mechanism the size of, say, our justice system, where guilt and innocence are determined within a complex, incredibly detailed legal system by applying the letter of the law rather than almost anyone's definition of justice, casualties of the system abound. At least within the justice system the rules stay pretty much the same from month to month. On the net, the rules change rather radically from search engine to search engine and even within the various search engines from time to time.
SEO is the Old Sea Cap'n navigating the ship using only the night sky. Inexpensive SEO done properly may be the key element in stopping the bleeding from a business hopelessly mired in the red, cauterizing the wounds and redirecting the fates. SEO takes time, at least several months to see significant results but it need not be expensive. SEO is to web rank what CEO is to corporate
