subject: A Look At The Important Advertising Techniques! [print this page] Advertising persuades a particular buyer group or groups to adopt a product, idea, service or cause. There are various means of advertising a brand. In this article, let us discuss the important advertising techniques which are currently adopted by various advertisers and brand owners.
Television ads are evergreen
Television ads have been influencing the buying behaviour of Indian customers for all these years. Enriched with audio-visual features, television commercials are still a favourite means of publicizing brand information. Television ads have also been entertaining Indian audiences with its musical jingles, creative story boards, endorsed celebrities. If we bicycle down memory lane, we re-discover various fond memories associated with the Indian television ads. Though brand commercials were broadcast in quite an ordinary manner, the appeals provided by all these Indian commercials still last in our memories. Even at present, television ads instruct, inform and provide exciting brand information all in an entertaining way to the target audiences. The advertising approaches and techniques have gone through abrupt changes in today"s time. However, the same essence and the zeal have been observed amongst the customers while watching any television ad.
Internet and mobile ads rule the roost
Internet and mobile devices have been discovered as the latest mediums to advertise a brand or service. Within few years, internet and mobile ads have ruled the roost in the brand advertising market. Considered as customised means of advertising, internet and mobile ads deliver the brand message quickly and effectively as compared to other means of advertising.
Radio ads are still popular
Today there are plethoras of radio channels through which brand advertising campaigns are done. Though radio ads totally depend upon sound, effective brand message is delivered to customers through this medium of advertising. The musical jingles of brands broadcasted through radio devices still provide striking impact on customers.
Print ads still work
Print ads such as magazine ads, newspaper classified ads, brochures, flyers, pamphlets etc still work as one of the effective brand promotion tools. Print publicity and advertising have both been redefined with the induction of various technological tools. Print advertisers bid adieu to the conventional advertising tools thereby embracing the new age tools of advertising.
