subject: Call Center Email Service: Outsource for Advantage [print this page] Call Center Email Service: Outsource for Advantage
Emails came into vogue sometime back when business firms were trying out every possible tool on Web 2.0. However, the enthusiasm soon fizzled out because the internet service providers (ISPs) got real strict with email delivery. The email service providers (ESPs) joined forces and made the returns on investment (ROI) pretty bad for the business firms.
Now, after some soul searching, business firms are ready to take up this discarded utility tool. However, they are not depending on in-house email delivery teams anymore. They are outsourcing the work to BPO firms. There are several advantages of using a call center to handle the email campaign for you. I'm listing down a few for you here.
To begin with, BPO firms have the technology that modern email campaigns need. Your favorite mail-loop software is not going to pay dividends anymore. The call center which provides email marketing functions has the knowledge bank as well. They know how the ISPs function. The outbound call center agents carrying out the campaign know what it is to send emails to receivers who didn't subscribe in the first place!
Unsolicited emails are most likely to land in the dump, which in email parlance is called spam. In the worst case scenario, your emails may be reported as spam by the receiver. That puts you in the dock with the ISPs. Business outsourcing centers will take care that you don't get into trouble and your IPs are active.
A major advantage of outsourcing email campaigns is that you don't need to train a team of in-house staff. Like all other BPO functions, once you hire a call center, they take care of your project in entirety. You don't really have to worry about the email campaign anymore, except for monitoring.
While they handle your emails, you can concentrate on other aspects of marketing. The outbound call center managers generally have a good rapport with the ISPs and ESPs. They can get their IPs unblocked faster than your in-house team. More importantly, they know what it takes to keep those clean from any spam taints.
Embarking on an email delivery campaign is going to get some resources off the block. Hiring a BPO firm here will help you cut down on the costs. Call center units adept at the work of email campaigns know exactly what to do. This saves effort and resources that would have otherwise been spent in trial and error runs. For example, the call center services firms would know when to change the policy that is not working out. They know the CAN SPAM Act inside out. They know how to play with subject lines and how to ensure more receivers open their emails. In short, they can lend the technical finesse to your email marketing that you thought was never possible.
Email delivery specialists hired by BPO firms have memberships with international email societies and forums. They know the business well enough to accommodate the best methods in your email marketing campaign. Trust them to make a difference to your business.
