subject: Niche Marketing Strategies: 4 Questions To Answer [print this page]
A check on your niche marketing strategies alone could save a lot of unnecessary work and heartache. We all know there are many roads to success when it comes to your own internet business, but, there are certain marketing principles that you must follow, if you want to run a successful internet business, selecting the best niche for you and checking whether you are offering the correct products and services is of utmost importance..
Regularly re-evaluating your niche marketing strategies will help you keep on track and check if your marketing efforts are still in tune with your customers needs.
Here are some questions that can serve as your guide in assessing and evaluating your niche:
1. Are you targeting the right demographics? If you want to validate your target market, you may want to get the help of tools and sites like Quantcast and Google Analytics. Through their help, you will know the kind of consumers your website is attracting and converting. Other information like age, sex, and other preferences will be reflected as well. If you know your client base, half the battle is won.
2. What are your potential customers searching for? You should research on the key terms and subjects that your captive market is looking for. Rank these terms according to buying and browsing keywords. Remember, you are looking for buying keywords mainly.
3. What are the best resources online, that your potential customers have at the moment? You can learn a lot from watching your competition. You will soon start to see a trend if you have a lot of competition, if there is little competition, testing will be a priority.
4. Are you offering something special to your niche market, or more importantly, are you offering something they want? How well does your business stand apart from your competitors, in terms of price, quality and unique selling point (USP)?
Once you have assessed and re-assessed your niche marketing strategies, your whole work life will become much easier and success will be just around the corner.
