subject: How to optimise a page title for maximum exposure in the Search Engine Results Pages [print this page] How to optimise a page title for maximum exposure in the Search Engine Results Pages
The page title is amongst one of the most important on-page factors in Search Engine Optimisation. However, so many webmasters abuse this factor and optimise page titles in a way that are unsuitable and can even have a negative impact on a website's ability to rank for a given term. This article will go into more detail on how to optimise page titles for maximum exposure in the Search Engine Results Pages.
The first thing you need to do when optimising page titles across your site is concentrate on your most important pages, or rather the pages that appear at the top of your site hierarchy and are likely to be the real revenue generators for your website. This is not to say you should neglect pages further down the hierarchy, but rather your main focus, even in terms of link building, should be on prioritising your main revenue generating pages. When optimising your page titles always be sure to include a target keyword however it's also important to avoid the extremities of keyword stuffing. You only need to insert your target keyword within your page title once. For example, if you want to target the terms "SEO Liverpool", "SEO Manchester" and "Learn SEO" from your homepage, then you would be best advised to produce the following page title: "Learn SEO Courses in Liverpool and Manchester". There is very little need to use the term SEO more than once in your title.
It's also important to make sure that all of the page titles across your website are unique and less than 65 characters, including whitespace, in length. By making sure that your page titles conform to this limit you will prevent them from being cut off in the Search Engine Results Pages and thus improve the amount of click-throughs your listing receives. It's also advisable to try and include a call to action in your title, some good examples of calls to action include "buy", "get" or "find".
