subject: How to run an SEO Campaign in conjunction with an E-Mail marketing campaign [print this page] How to run an SEO Campaign in conjunction with an E-Mail marketing campaign
Both Search Engine Optimisation and E-Mail Marketing are very powerful ways to both acquire more traffic to your website and monetise your website more effectively. Search Engine Optimisation refers to the process of optimising your website for increased exposure in the Search Engine Results Pages. This generally involves a lot of activity, both on-site and off, and generally involves an emphasis on link building, content development and on-site optimisation e.g. addressing issues relating to canonicalization and reviewing page titles and meta descriptions for keyword targeting purposes. An E-Mail Marketing campaign on the other hand involves targeting webmasters who have opted in to a particular list you publish via your website.
So how do you use both methods to drive more revenue and traffic to your website? The general basis for pushing this type of campaign is to use SEO to drive subscribers to your list and then use your list for generating additional revenue for your website. Before anything else you have decide on an incentive that will encourage people to sign-up for your list, this can be literally anything but some of the more popular options include giving away free tools or, even easier, free information. Use your knowledge and give something away for free in order to get people to sign-up to your list.
The next thing you need to do is perform some keyword research. Look for the terms that are most likely to result in subscribers for your list. For example, if you're promoting a list that gives away cooking tips, then it would be a good idea to target the terms "healthy cooking tips" and then provide users with a top 10 list of tips in return for signing up to your website. Once you have managed to attract a suitable number of people into signing up to your list, you should begin to schedule autoresponders and deliver information to them via their inbox. You can then begin to market your products in amongst the content you send to your subscribers.
