subject: Iptv And Digital Signage Network Practice-iptv, Television - Broadcasting Industry [print this page] Current IPTV More from broadband network operators attempt to conduct audio and video business perspective, the less talked about IPTV as a technology to form the application in other industries. On the evaluation of interactive IPTV but also from and Digital TV Perspective to compare the relative two-way digital television network in the country difficult to achieve in terms of transformation of the. However, IPTV as a new technology is only one two-way features, it also has many other features, one of the most important aspect, is the true value of IPTV is able to construct low-cost and highly flexible platform for television systems. It is because of low cost, can the so-called "private TV station "And so-called" podcasts "and even" as the passengers. "
In addition, IPTV's flexibility is better than traditional television, to expand and increase the channel very easily, the system can remotely control group, and can easily achieve graphic and multimedia broadcast and share Internet resources. In radio and television, the network outside the industry that many of the need to build CCTV can only be attained, and now using IPTV technology can achieve. On such occasions, IPTV application goals are different, different size, technical requirements have their own characteristics, but the cost advantage of IPTV is a common feature.
IPTV industry applications there is a huge market. Banks can set up within the IPTV system for promotion, staff training; school campus IPTV application system can be established to provide education and conference Broadcast , Entertainment, advertising, etc.; supermarkets and stores of IPTV can be used to promote, Shopping guide; and Party members and cadres in rural areas remote training system can be used IPTV technology; rural children and adolescents can also be used for distance education IPTV platform. A notable example is, as 911 events, the United States continue to strengthen its counter-terrorism system, IPTV's a so-called killer application is to use the network broadcast technologies, the establishment of a whole of society all over the building, a large network of outdoor TV platform for emergency release of counter-terrorism information. The following describes the author participation
IPTV applications in the advertising industry?? Digital signage networks, and to analyze the application characteristics.
Second, digital signage network Traditional media and outdoor media, public places, mainly static boards, light boxes, posters, etc., on the audience appeal of the excavation has been carried out in-depth, the effect is already very limited room for improvement. The television media has been dominated in the family, if used in outdoor, on the advertising effect will be significantly improved, but obviously cost is a major problem. Indeed, the foreign in the seventies arose inSTORETV (in store TV), Now the media has also been using this usually means using DVD playback devices, video and audio content to achieve the spread. As the play equipment is a separate, centralized control can not be completed, it can not determine the content of the advertisements is normal play, or play the content is to be replaced, so the traditional distributed no obvious advantage compared to static media.
Using IPTV technology, by constructing a Web-based multimedia platform, can achieve a fully centralized system, to set playback, control and monitoring in one of next-generation advertising network. The network broadcast in the form of large-scale applications in foreign countries has been called "DigitalSignage", Chinese present, many translated into "digital signage." As can be achieved at the appointed time, the designated place designated by the broadcast of the specified content, so it will be better than Broadcasting More customer focused narrowcasting system, communication will be more effective. Abroad, buildings, airports, subways, shopping malls, schools, hotels and other venues, digital signage is booming.
Involved in digital signage technology, including digital multimedia compression, processing, storage, transmission, networking, database, embedded players, flat panel displays and many other aspects. Its application and development largely due to the flat panel display caused a significant cost reduction. Plasma, LCD TV's rapid development, so build a video network of low cost. On the other hand, the broadband network to enable multimedia data transmission possible. Using broadband IP networks, digital Satellite Network, mobile TV network and cable broadband networks can easily complete the multimedia data, especially high-speed video data transmission, there is as compression technology, to achieve the same resolution of the image occupies the bandwidth has been significantly reduced. Shows that the digital signage system is a typical IPTV applications.
