subject: Some of the main points that should be addressed in any SEO course [print this page] Some of the main points that should be addressed in any SEO course
There are literally so many providers of SEO courses out there, and all offer their courses at different rates and they all claim they are the one true solution to gaining better rankings in the Search Engine Results Pages (SERPs). The truth is, no company is in a position to guarantee anything when it comes to gaining additional visibility in a search engine and no course provider can convincingly or correctly state that their course will show you how to achieve first page rankings. Google is the only one in control over their search engine algorithms. However, while this is the case, there are obviously numerous benefits to be had from implementing an SEO campaign and there are obviously certain factors you should look for when evaluating course providers and deciding to go it alone.
The first thing a course provider should be abele to do is outline the main ranking factors for you target search engines. They should be able to clearly stipulate exactly what you should be doing both on and off-site to increase your exposure in the Search Engine Results Pages. They should also be able to clearly articulate various things that you should be looking to avoid in order to increase the prominence of your website. Some of the main rankings factors that should be covered in any course include Meta Optimisation, canonicalization, content development, off-site optimisation and link building practices and universal search. These elements should be covered as standard in any course.
One further thing that a good SEO tutor should be able to show you is how to track and monitor progress on your campaigns and also how to set up Analytics tracking so that you can monitor behaviour of the users who are visiting your website. In terms of internal processes, one of the main things you need to be able to manage is a content development strategy and a link building strategy. It's fairly critical that you continue to build links to your website and it's also important that you do so on a consistent basis and from a diverse range of sources.
