subject: Some common myths about Search Engine Optimisation [print this page] Some common myths about Search Engine Optimisation
It's quite uncommon in the world of Search Engine Optimisation for a week to go by without hearing yet another prize winning SEO tactic that promises to elevate your rankings into the stratosphere and flatten your competition. SEO changes on a daily basis and it's a very young, fast and evolving sector however, because of this, there is a tendency to be able to pick up a lot of misinformation on the subject and many a webmaster has been lured into believing that a particular tactic may work on their site when in fact, the opposite is true it may actually have a negative effect.
One of the main things that people new to SEO expend too much thought on is keyword insertion and trying to ensure that their content meets all of the perceived requirements set down by search engines. The truth is, when it comes to content development, the only thing a webmaster really needs to do is right naturally. Providing you insert the keyword within the content once, or twice at a push, and you optimise your title to include the target keyword, then there's little else that needs to be done when it comes to optimising you content for increased exposure in the Search Engine Results Pages. Inserting needless keywords into your content, or pursuing over-optimisation, is t a pointless endeavour and one that will provide any significant benefit in the SERPS. It may even have the opposite effect.
One further myth about SEO is that it's all about the quantity of backlinks pointing in to your site. This isn't necessarily the case, of course SEO is predominantly about finding and building links to your site, however quality is always far more important than quantity. In fact, one authoritative link can be far more valuable than 100 or more directory submissions, it's all about the quality and authority of the linking site.
