subject: Some SEO tips that you can implement on your website today [print this page] Some SEO tips that you can implement on your website today
Search Engine Optimisation is the practice of optimising a website for increased exposure in search engines. The process can be as difficult or time intensive as you choose to make it and the more time you put into the better your results are likely to be. One of the main elements in any successful SEO campaign is link building this is by far and away the most significant factor you need to concentrate on when it comes to promoting your website in the Search Engine Results Pages (SERPs). Put in simple terms, the more authoritative and relevant backlinks you have pointing into your site, the more prominently positioned within Google your site will be.
One major tip that many people new to SEO often miss is domain weight. Domain weight is a ranking factor in Google that allows websites to rank prominently for their main brand terms. It is possible to take advantage of this ranking factor by registering a domain name that includes an exact match keyword. For example, if you own an appliance repairs company and you want to rank for the term "Appliance Repairs" then owning a website with domain name appliancerepairs.co.uk or appliancerepairs.org.uk will give you a boost in the Search Engine Results Pages around this term. It's important to remember that this strategy works best with a select number of domain extensions including the two mentioned previously and also .com, .net and .org.
Another good tip for people new to Search Engine Optimisation, particularly if you are involved in affiliate marketing, is to make an attempt to rank for your main competitors brand terms. Brand queries, particularly for large companies, can results in hundreds, sometimes thousands, of visits to a website each month with first page visibility. More often than not you will see that other SEO's haven't put the time into this tactic but if you're product is directly related to the brand query then it is well worth pursuing this strategy.
