subject: What to look for in a Search Engine Optimisation Company [print this page] What to look for in a Search Engine Optimisation Company
How do you judge the credentials of an SEO company when you know little to nothing about Search Engine Optimisation? There are now so many options when it comes to choosing an SEO company that any new business struggling to find their feet online is often subjected to an overwhelming choice between so many suppliers. What's more, so many SEO Companies specialise in making promises that simply cannot be fulfilled, and new webmasters are often lured by the prospect of achieving first page positions for terms that generate little to no actual search volume and will not result in an increase in traffic or revenue to their website.
The first thing you need to ask an SEO company is exactly what they can do for your business online. Look for some key points here, the first of which should be that they will aim to provide you with a return on your investment in their services within the space of six months. Whether or not this is a realistic claim with any substance depends purely on the sector you are currently competing in, it will be far more conceivable to rank for the term "Appliance Repairs" within the space of six months that it would be to rank for the term "Loans" over a similar period.
The second thing you should always watch out for are any mentions of guarantees or promises. The truth is, no SEO Company in the land is in a position to guarantee anything when it comes to gaining extra visibility in the Search Engine Results Pages. Quite where your website is positioned is a matter for the algorithms that determine your website's placement, SEO Companies are only in a position to optimise your on and off-site structure in such a way as it looks favourable to the algorithms of major search engines. No SEO Company is in a position to guarantee a top ranking position in Google and we encourage you to avoid any company that feels as though it's in a position to be able to "promise" results.
