subject: The main link building methods for increasing visibility in search [print this page] The main link building methods for increasing visibility in search
Link building can take many different forms but regardless of which approach you take the one thing you must understand about Search Engine Optimisation is that from the majority of the activity your perform on a particular campaign, link building will, above all else, have the biggest impact on where your website is positioned in a search engine for your main target terms. Thus, when it comes to trying to obtain greater exposure in search, the majority of your time should be spent focussing on acquiring more backlinks to your website.
One of the main link building methods used by most SEO Companies is directory submissions. The term directory submissions can encompass two forms of submissions: web directory submissions and article submissions. Article submissions involve publishing articles to external websites on the web with a view to obtaining more backlinks to your website. The main thing you should look for in an article directory is the opportunity to post followed links. You should never submit more than one link to the same page of your website within the one article, the second instance of the link will be discounted.
The second form of directory submissions takes the form of manual web directory submissions. A web directory is a directory of websites. Web directories typically contain top categories and sub-categories and usually charge a premium to a webmaster looking to submit a link. There are good web directories and bad web directories and it's important when submitting links for SEO benefit to avoid submitting to illegitimate directories. A good web directory will generally charge you for a review of your website rather than charge for a link if your link meets the necessary requirements then it will be submitted into the web directory. You should only ever submit to web directories where there is the possibility that your link may be rejected buying links is firmly against Google's Webmaster Guidelines and could result in your website being penalised.
