subject: Can Ezine Advertising Help My Business? [print this page] Can Ezine Advertising Help My Business? Can Ezine Advertising Help My Business?
The use of ezines has been a very productive form of advertising for many businesses, however there are pitfalls that must be avoided. First of all some of you may be asking what is an ezine? An ezine is a newsletter or magazine that is submitted electronically, where a list of subscribers are marketed to over a period of time from an individual or a group. You can purchase ad space and reach thousands of potential clients and leads all at one time.
One thing to determine when advertising with ezines is that you should only use the highest performing ads which are "Solo" or "Top Sponsor". Just in case you don't know let me tell you what these are. A "Top Sponsor" ad is a brief 5-10 line ad that is placed at the highest position of the issue and is normally what readers see first when viewing. A "Solo" advertisement is a solo ad the name says it all, The "Solo" ad stands all by itself on a page of the ezine, whereby it's exclusive for you. These are what I recommend and you will most likely get the best results from one of these.
When writing your solo ads, try and keep them down to about a page. This is one of those situations when longer isn't always better. And remember to break up your paragraphs, this makes it easier for your readers to skim through it. What ever you do, don't forget to put your link back to your website throughout the body of your advertisement, and be sure to end with your name and URL as well.
Beware if something seems too good to be true then approach with extreme caution. You can't get something for nothing advertising with ezines, but that doesn't mean you have to spend a fortune either. What you should remember is that if you purchased a steak sandwich for $0.75 don't expect it to taste like New York Strip, don't let cheap low cost guarantees fool you.
I suggest testing and tracking your ads to find out what works best, that's just common since. No results can ever be guaranteed, but a general rule of thumb is you can't skip out on quality. Yes you can find and place an ad for $5 to a two to three thousand member subscriber list, however it is very likely that the list will be not worth your money or time. Thus the super cheap price, but if that same list had been $50 it means that the list will probably be a little more responsive. This isn't the so always, but it is a pretty good guide to follow when selecting your ezine. You need to track and test different methods and list and chose the from the best.
Now go out there and find the best ezine directory that meets your standards, be firm and know what you want before you pay. Although there are many different options to choose from, you should know exactly what you can and can't do or say. And by all means as I mentioned earlier avoid the super duper low you can't miss if you by me deals. A wise man once said that a fool and his money will surely part. Take heed to this old saying. If you want to reach new clients through your advertising be creative, and run your business like a business.
