subject: Five Great Tips To Be Successful In Word Of Mouth Marketing by:John Davis [print this page] Many of us talk about the products and services we use without even realizing we are promoting the sale of that product or service. This is what word of mouth advertising is all about and many companies have realized that this advertising does a lot to create a constant demand for that product.
We do have a number of multilevel marketing companies and retailers who use this mode to promote their product or service. They are also ready to part with a portion of their profits to the person who spreads the message to fulfill their aim. But word of mouth advertising is not always easy. You can just follow these 5 great tips to be a success in word of mouth advertising.
The first of the great tips is that word of mouth advertising can be done best by people who have a large social circle. A famous personality can be contacted as brand ambassador to promote their product through word of mouth advertising. They can influence the way to people to think of a certain product or service.
Now the next of these great tips is to create a scarcity in the middle of plenty. Just make an announcement that you would give something special to the first few people who buy a product and also announce an exclusive time period. This will indirectly kindle the curiosity and the thrift attitude to get a good bargain. When one person tells the other and this information passes on everyone would come forward to seize the bargain. Believe me the period need not be for a limited period, but people will start believing they are getting an exclusive product, website or service.
We have a lot of social networking sites who can help to us help us spread the message of a product, website or create a brand awareness. So the next of the great tips is to tap these people online by various contents and blogs that are targeted at their interests. We need to study their interests well before we target them. This would be one of the most effective word of mouth advertising.
The last but one of the great tips is to create schemes that are promotional in nature. This scheme could be one of providing customized unique products like giving people a chance to design their own unique product that can be purchased online. This could be combined with scarcity and existing social networks also.
The last of the 5 great tips is to get recommendations of the product from those who are in the industry itself; that niche community. This would be the strongest way to promote word of mouth advertising because every one would like to do what the elite of that industry tells them instead of purchasing an unknown brand.
About the author
John Davis is a respected marketing writer that writes for various marketing websites. He also runs an informational marketing website that provides millions of marketing links and articles. To get more information goto MarketingByMouth
