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subject: Hainan Appliance Manufacturers Constantly Moves Tm To Be Able To Go Far - Appliance Tm, Gome - Hc [print this page]


Appliances TM to be able to go far
Appliances TM to be able to go far

Bargaining process information to control the market phenomena such as the development of opaque

Although Hainan is not an encouraged appliance "TM" pilot provinces, the state has not issued specific implementation details, but the past few days, Hainan major appliance manufacturers in the TM to side movement continued. However, in the face of this great appliance replacement "cake" in the bargaining process so opaque and so the existence of information or restrict the development of the market.

Manufacturers have shot As the country Energy New Deal frequent, has since March, Konka, TCL have also launched their own brand of TM to the activities. Earlier this month, the State Council announced

Car , Appliances TM to implement the program, the more attracted Haier, Skyworth have to participate. It is reported that Haier will be June 20 to 21, major household appliances in the city, supermarkets, appliance stores introduced TM to customers with any purchase of a Jiu Jiadian Haier

Refrigerator Color TV, air conditioners, washing machines, water heaters, freezers can enjoy the appropriate replacement price, the maximum discount package of 3,000. Skyworth CRT is shot completely out of the flag, the maximum discount 1,000. In addition,

Gome Also using the occasion of the sea House shop opened in the introduction of direct subsidies in the price of 10% of TM to none other activities.

Market prospects Haier Marketing Wang Cheng-chi, said the Minister, one response to the national energy-saving call-out as quickly as possible out of high energy consumption Jiujia Dian; Second, because a 5? In October as home appliances

Sell Off-season, is hoping to bring this activity to a new home appliance sales. In addition, it is the future of the appliance TM to market expectations.

"We have to Hainan in 2006 introduced TM to the activities of very rapid growth in recent years, last year to now, trade-in business at least doubled." Appliance to an earlier operation new leaf of GOME Electrical Appliances Market Operations Manager, CHEN Jing-hui introduced.

It is understood that the process of development in the appliance industry, 1998 to 2003 is to sell gold, thus reasoning, since 2003 China has entered the high tide of discarded household appliances, each year nearly 350 million scrap appliances. With the development of social life, Hainan, especially urban residents gradually into the replacement of household appliances peak. Timely TM, not only in countries to promote energy conservation and emissions reduction requirements, but also a good fit replacement needs of consumers.

Three constraints Interview, reporter learned that, faced with the enthusiasm of manufacturers, consumers more or concerns. Ms. Ng, 51 members of the public before the wondering will be home to dispose of that old air conditioner. But "the price that each is different, really do not know in the end be worth." Because the price not a "bottom ", Ms Ng was not shot delay. In addition to the receiving end when the price did not, the new price information appliances also allow many consumers in a transparent wait state. In addition, the TM to the many links, require more manpower and material resources, there is no existing firms with adequate human and experience to operate them, and many are referred to the flea market operation (such as price testing and collection services) . So give consumers the feeling that

Service Quality can not keep up.

This reporter to a number of trade confirmation, "home appliances TM to Hainan at present still in its infancy, this requires a growth process." A senior spokesman told reporters.

by: gaga




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