subject: Do Not Use Internet Audio The Wrong Approach [print this page] Have you ever ever wrestled with a group of instructions, however then got therefore frustrated with it all that you just threw them aside in a very fluster and tried to figure out how to try and do it... yourself?
Resulting in...Making a nice huge mess of it all?
Equally, if you actually need to use Internet Audio the correct manner, the manner that WORKS, then you wish to understand what DOESN'T work.
Here's what many individuals do, pretty systematically... to hinder their selling and audio responses:
1. Speaking into the microphone while not a look after what they are saying, how they're saying it and, while not any regard to who's listening! That's pretty scary. Mumbling along without paying any attention to the little details. It's what could sink the hopes of many... FAST!
SIMPLE SOLUTION - Write out a very little script. Then, rehearse it. After that, record it many times. Finally, select the best of the heap and use it. See, I told you it was pretty simple.
2. Some feel that hiring a 'PROFESSIONAL' or 'DJ', to record the voice audio, is the manner to go. Now, for a few, that will seem a affordable means out, but what's seemingly to happen is that the websites' PERSONALITY loses its authenticity. Somehow, most people will detect when things appear out of sync. When things seem a little too... SLICK!
SIMPLE SOLUTION - If you really need to get someone else to try and do the voice audio for you, then create sure they've got a heat, natural temperament that shines through in their voice. It will win individuals over.
3. Sending the recorded audio message to your web site, and then... FORGETTING ABOUT IT! Have you ever dialled a phone variety, got an answer machine message that was either approach unfashionable or simply plain irrelevant? What an unprofessional image to portray. Well, that is why NOT planning to what is on your messages, might cripple you more than you'd know!
SIMPLE SOLUTION - Keep your audio updated! I'm not saying that you have got to micro-manage it and change it every other day. But, keeping your messages contemporary, alive and stuffed with valuable, helpful and usable information that addresses the wants of your audience... is what'll keep them loyal, attentive and wanting to receive your future messages!
4. Leaving your audience mentally floating, not knowing what to try and do next. Have you ever ever experienced a situation similar to this one: While waiting on a train platform, an announcement is made to the waiting passengers as follows,
"thanks to a fault on the road, please expect any delays".
I'm in little doubt in the least that this announcement would have left the passengers feeling involved, confused and wondering what to try and do next. What the announcer should have taken the time to add is as follows,
"as we have a tendency to have not received any info from our management centre indicating the expected length of delay, you may like to consider hopping on bus variety 19, leaving the bus stop adjacent to the station entrance in seven minutes time. Otherwise, please continue to pay attention for any announcements, which we can endeavour to make each 5 minutes. Please also settle for our sincere apologies for the delay and any inconvenience this could have caused you".
SIMPLE SOLUTION: Individuals are silently begging to be told what to try and do next. If you'll be able to cause them to a particular outcome, they will be putty in your hands! Whether it's instructions to travel to a particular toll free range to get more info, or something they have to activate, sort of a membership range, no matter it is... tell them PRECISELY how to try and do it.
Net Audio, used properly, will have a dramatic impact on the way in which your customers answer you. They will be so 'stuck' on your web site and smitten by your audio messages, that you will soon be sending out birthday cards to them!
