subject: Million And Free Collection Of Large Household Appliances Water Heater Recall Digging Benefits - 10 [print this page] Home appliance chain and home appliances manufacturers have begun to frequently use the "recall", following the free recall Suning vertical gas water heater, the water heater manufacturer in the big million and also started a nationwide recall of vertical area of public service-type gas water heater. Recall that the first term from the automotive industry, has now sought after by many household appliances industry, what is the reason behind the recall of the issue to manufacturers so keen?
Inline Water Heater Major domestic water heater manufacturer Guangdong million and major cities in the country "will be carried out in the end vertical recall" campaign tour yesterday to Nanjing. It is understood that vertical gas water heater because the potential harm large, since 1999, the former State Light Industry Bureau, the former Domestic Trade Bureau has jointly issued a "bath on the prohibition of production and sales of gas water heaters notice", and provided from the current 10 1 day, banning the production of bath with vertical gas water heater.
At the same time, MACRO, including Su Ning, the five-star, Paradise, including home appliances chain stores also have added to the ranks of the recall, and consumers to start a different "TM, paid subsidies "and other activities.
But before the promulgation of regulations vertical-type water heaters sold nearly 10 million units, manufacturers have to block is this part of the water heater.
Recall triggered by a crisis of confidence
Recall in a large area behind the water heater manufacturer that produced consumer distrust. Because consumers have the impression that the product recall means that manufacturers failed.
This, the Consumers Association deputy secretary Wu Gaohan explained to reporters: "recall means that the legal system the principle of non-fault, that is, companies under the premise of innocent civil liability. Straight row-type water heaters are manufactured according to national standards at that time, companies no fault, then the national ban on the production and sales, does not provide business to recovery, manufacturers do this is to assume a social moral. "
Million and its chairman Lu Chu also believes that consumers should recall the water heater industry is different from other industries such as automotive recall. The recall is unconditional, consumers have a choice, does not require the redemption of some million and buy products.
It is understood that million, and the recall is 50 yuan per unconditional compensation, factory waste to recover after the sale by the price of each 20 yuan, meaning that each manufacturer should be posted 30. According to the plan of Nanjing recall 100,000 units, manufacturers have to subsidize three million yuan. Get even with the redemption profits will not balance the figure.
Ambition behind the Industry gave away the secret, "in addition to establish a public image of the common objective of industry, the manufacturers behind the recalls of their own ambitions and businesses."
To Su Ning, Five Star, Wing-lok, these chain stores for sale to manufacturers embrace over, their profit is the main. It is understood that more and more thin margin in the appliance case, the after-sale profit has become a major source of home appliances business profitable one. While use of home appliances business services such as sale of spare parts from the dealer profits, and to provide additional services, where profits from the consumers.
For manufacturers, the balance in the technology based on the need to strengthen after sales to establish a brand image, to resist the erosion of foreign brands. Million and the top also stressed that the recall is , mainly for image building.
But recall generated by unconditional redemption behavior, has become the opportunity for many manufacturers to make a small fortune. It is reported that the market has already emerged unscrupulous dealers to improve the original price, to lure consumers to redeem things, to remind consumers.
