subject: "olympics" Of The "brand" Meaning - The Olympic Games, Brand, Aokang - Silk [print this page] Aokang finally "Olympic economy", one segment share.
Since then, participation in the 2008 Beijing Olympic Games has been the Bank of China local enterprises, Sinopec, Air China, China Mobile, Lenovo, Haier, Aokang, and these form a large camp.
In general, the success of each Olympic Games, will be a success to a few local brands of rapid growth and internationalization. From the 1936 Berlin Olympics in ADIDAS, to the 1988 Seoul Olympics in three weeks, are good examples.
Therefore, when the 2008 Beijing Olympic Games is Coming, when to participate in this global event in which a list of local businesses gradually clear up, explore the "Olympics" of the "brand" of all the significance of subsequent heat up.
News and Events playback 3 22, Aokang Group, the Great Hall in Beijing, announced the approval by the Beijing Olympic Organizing Committee, Aokang brand to become the 2008 Beijing Olympic Games leather suppliers.
Aokang get this a valuable "entry", will be in accordance with the 2008 "Green Olympics" requirements, to the Beijing Olympic Games to promote "green, humanities, science and technology" philosophy and "build a harmonious society" starting point, start two programs to help the Beijing Olympic Games, the two projects will start in the near future, until the 2008 Beijing Olympic Games.
Program is a public good nature of the "College Dream." Aokang responsibility will be to fulfill corporate social responsibility, by promoting "College Dream" to help the more needy people.
Second is the "style program." In accordance with the "Green Olympics" requirements, Aokang now released to the global information business of green leather shoes like the Olympic bidding.
According to introduction, the purpose of implementing this program is to allow people to experience the movement and feeling healthy at the same time, enjoy life, Green Olympics, with people living together into the Olympic Games, to create a healthy style of living space, to promote harmonious development of society.
According to regulations, the Beijing Olympic Games sponsorship program has three levels, namely the Olympic partners, sponsors and suppliers. Corporate sponsorship program, to be the industry leader, in addition to good prospects for development, sufficient funds to cover the sponsorship fee, but also must have good social image and reputation.
To explore the brand with the Olympics good correlation
There is no doubt the largest number of participants, concerned about the largest global sporting event?? The Olympic Games is to raise brand awareness, promote the brand the most effective platform for international.
According to the relevant departments are expected to watch the 2008 Beijing Olympic Games will be a global television audience of more than 40 billion trips. Such a large viewing crowd, raise brand awareness for both the breadth and speed from the spread of speaking, is an extraordinary opportunity.
Is generally believed that sponsorship, participation in Olympic activities, the unit capital investment to improve the brand awareness of the effect of higher than normal ad 2? 3 times, and each successful staging of Olympic Games and also will be a success to several local the brand's rapid growth and international, this is the "Olympic economy" charm, but also many big brands competing to participate in Olympic Games, the reason why.
2008 Beijing Olympic Games is the highest level so far the upcoming international sports events. For many Chinese local brands, this is the time in the world at their doorstep be able to accelerate the pace of opportunity.
Therefore, seize the opportunity to stage a comprehensive display of the Olympic corporate image, display companies in the core technology, product development and services strengths, and expand the brand influence, speeding up the pace of the brand into the international market, they become a group of Enterprise consensus.
