subject: 2007 Overall Review Our Business - Direct Marketing, Fund Management - Hairdressing Industry [print this page] 2007 the Direct Sales industry belongs to the transformation of the transition period, non-rational competition is gradually diluted, in the government departments under the leadership of the industry has been effectively rectifying the market order and social attitudes of all levels of the face of direct exclusion puzzled increased from the original to the cool look, the concept of the industry in terms of return from the growth of reason is the most prominent feature.
First, government regulation is more mature
Into the 2007 government authorities in upholding under the guidance of scientific development concept, carefully push the two "regulations" to implement and carry out a great deal of publicity, mainly lies in two aspects:
1, according to the law governing administrative law enforcement departments have taken place in a large change in attitude. With the direct selling industry in China's rapid development, and administrative law enforcement departments have greater enforcement capability upgrade, combined with the industry development trend from pure Management Up to Service Management ideology up in 2007, the State Administration for Industry and the invitation has received authorization to operate a direct communication between enterprises, enterprises operating in the course of study and discuss problems encountered, and to regulate the development of enterprises in the future request opinion, not hard to see the government through the enforcement of these measures can the Supervision Department has greatly improved.
2, the administrative law enforcement departments to strengthen cooperation in combat. 2007, China's rapid response mechanism to combat the initial establishment of direct sales, public security, federations of industry began to mature and I work mechanism, prevention and control regulation against pyramid schemes Network Has basically formed. SAIC joint public security departments to carry out a special line of play drive, also yielded remarkable results. SAIC's efforts in the call, playing pass the work also raises the importance of various parts of Trade and Industry Bureau, have set up a dedicated law enforcement agencies, local business has to play into the work transfer to the local comprehensive management areas will be hit by the department acts pyramid up to government action.
Second, direct selling business division in camp
2007 by China's direct selling business is divided into licensing business, quasi-direct selling enterprises and small and medium enterprises gray, but with the rapid development of the industry, the market has also accelerated the speed of shuffling pace, many companies are eliminated.
1, was urgently standardized enterprise development license. And last year's product license application preparation for the cautious attitude of different direct sales operation in obtaining permission, most of these companies will focus on building a service network and regional approval of the work; But there are some enterprises in the year there were licensed individual violation, resulting in adverse effects. Therefore, enterprises must be granted a license to regulate development as the core concept of development, and awareness and concrete measures that regulate the implementation of the enterprise running session, so as to establish conditions for direct selling in China Business model .
2, quasi-direct selling companies more cautious trial license. Compared with 2006, this quasi-direct selling business direct selling license application in the work is clearly more cautious, they put more focus on strengthening corporate internal strength: to create a suitable platform for business survival and enhance core competitiveness of enterprises become Their first task, of course, they did not forget the two "Bill" content studied, but with the trend of last year compared to blindly apply for a license this year, these enterprises are clearly more pragmatic and prudent.
3, gray small and medium enterprises have gradually shrunk. Transfer policy in the fight High pressure Environment, these companies appear shrinking market space, past all the "hanging sheepskin selling dog meat" to be difficult at this stage to get away. New forms of direct sales momentum this year, although the increase over last year, but with more high-tech, such as: use of the Internet, Fund Carried out criminal activities such as pyramid schemes, but with the intensity of fighting increased mass, the survival of these disguised pyramid schemes will also be effectively contained.
Third, direct marketing practitioners, increased mobility
2007 for the full industry practitioners who have most of the mental state of some new changes, whether from the direct sales operator or direct the flow of senior managers are on the rise over the previous year, this triggered Overall industry talent market phenomena can be divided into several areas:
