"To me in recent months are entangled in communication with the Philips, and other business aspects of things basically on hold." Xiao Bai Bai Jianhui the look of a tired shopping, General Manager, stacked in a warehouse nearly a thousand million of inventory pressure Bai Jianhui breathe.
2007 early Bai Jianhui shopping where the white sign an agency agreement with Philips, the main agent shaver, small rice cooker, cleaner,
Juicer , Coffee machine, hairdryer, iron, etc.
Small appliances Business. Philips product prices as the company that is too high, profits thin, white in April this year, Philips made an end to co-shopping intention. May, Philips sent a letter to both parties agreed to terminate the agency agreement.
To Bai Jianhui not thought of that, 9 October, the company suddenly received a notice to inform the stores have banned their products, Philips is not responsible for the inventory backlog of 8.7 million yuan. The news in terms of the Bai Jianhui undoubtedly blow.
Bai Jianhui told reporters that cooperation with Philips more than two years, they not only did not make any money, and have actually bad a lot of heart. Philips channel management they did not expect the chaos. "You could say now because of the inventory backlog is no accident caused by conflicts between the parties, but should be very harsh Philips worship the gift of agency policy." Bai Jianhui said angrily.
Cracks survive Bai Jianhui said their status as agents embarrassed, while manufacturers of upstream supplier, the downstream side is
Sell Channels of commercial products, "both sides are Zhanzhao money, we who dare not offend, caught in the middle on both sides suffer wrong." Moreover, the ultra-thin profit Gengrang white shopping overwhelmed.
"A product, channel operators have to be divided into 21.8%, 70% of the cost, All told, we have only 8% of gross profit, which also includes promoters pay, insurance benefits, company operating costs. Planed to these, to have nothing left in our hands. "Bai Jianhui quite wronged told reporters.
Said, according to Bai Jianhui, Philips to transfer labor costs, the original Philips promoters are decentralized to the dealer, the store's promoters by the dealers, promoters of the salary Welfare is also borne by the dealer.
6 months of inventory crushed agents
According to Bai Jianhui introduction, including an agency agreement, Philips, agents of the inventory shall not be less than 6 months. Philips to become the agent, not tens of millions worth is impossible. "We are more than 4,000 million of sales a year, thus only working two or three laps." Bai Jianhui said goods turnover led to a long period of poor sales of many products, promotional price cuts had to do deal with.
The other hand, dealers often out of stock replenishment requirements is to what goods do not give any goods, any goods on what means Philips goods instead. Some good relationship with the sales manager, agent, it is easy to get the best-selling products, and those "thorn" agents only took the time to substitute a product.
And up to 6 months of inventory is what the two sides "fell out" of the fuse. Banned sale of products, more than 40 white promoters have nothing to do shopping, a few hundred dollars a month wages for security at the end of their lives into a quandary.
"Fairy" never down to earth
Promoters in the eyes of Philips, Philips sales manager is high above the "fairy", they never fewer than the market, not to investigate. Bai Jianhui tell reporters that cooperation with Philips for over two years, only saw a Philips northern regional manager, signed a cooperation agreement with Philips is the time.
It is reported that Philips in China
Marketing
Mode is the main regional manager system, that Philips in Beijing, Shanghai and other cities will establish liaison offices.
