subject: Yogurt Market Has Unlimited Potential To Open Up New Class Of Low Temperature Of The Times - Yogurt, [print this page] Mature abroad Dairy Market, the ratio of yogurt generally will reach 40%. In China, only whole milk yogurt for about 15% market share, of which lactic acid bacteria milk Drinks Less than 5%. Recently, as the first camp, the domestic low-temperature dairy Jun Lok Po, has introduced a low-temperature Fermented milk Drink New?? Daily living bacteria, there may be to break this pattern.
Its dealers that the "daily viable" will be the Jun Yue Bao Dairy 09 degrees with high starting point and introduced a new selling point, a new concept, new flavor, new packaging design of differentiated products, will enhance their activity in the whole temperature Milk drinks Competition in the market share, to make China's first low-temperature fermentation ushered a new era in milk beverage.
Melamine incident to the Chinese dairy industry has brought a series of radical changes, on the one hand, Mengniu , Yili, Guangming and other front-line business, with its strong financial advantage, edge to restore the market side conquering a city, and the timely introduction of the cereal acid Milk , Fruit yogurt, room temperature high-value-added new yogurt Mosilian achieved good results. But up to now of the few truly fermented milk drink is concentrated in a second-tier cities, high-end market, ordinary consumers can truly meet the needs of nutrition and health of more low-temperature fermented milk drink with extremely few big brands cares.
As North China's largest yogurt production base of Jun Bao Le, 1995 chose a low-temperature production projects, from research and development, production Sell , The core business has never been offset. And single-product company also attaches great importance to R & D, which also guarantees its product line is always leading the market. Especially since the end of 2008, belonging to the first camp, Jun cold products music treasure, began implementing the "amplification advantage, focus on deep plowing" strategy, more focus on low temperature and low temperature fermentation of yogurt fermented milk beverage market.
Excellent product quality is the most essential consumer demand, they also called for higher quality content, such as better health, more nutrition, better flavor and so on. Therefore, Jun Yue Bao use their channels and product development at low temperature advantages, Gabriel package developed packaging, in the low-cost "Daily viable" products, product enhancements, "viable" on the human body to promote and regulate the digestive system while adding nutritious grape juice, to strengthen the unique selling point of nutrition and health. Currently, Jun Yue Po "daily living bacteria" has been in Shijiazhuang, Hengshui city and Shandong Weihai and test marketing, channel and end much sought after.
In taste, the "milk + viable + juice" in three important nutrients to ensure also bring consumers a new taste experience, and other dairy products, beverages made the segment, which in today's severe milk homogenization Commodities markets will undoubtedly be a bright spot, as well as a ruler to consolidate and upgrade Lok Po market share advantage tool.
