subject: Liu Yongyao: A Decoration Boss "guerrilla Tactics" - Home Improvement, Liu Yongyao - [print this page] "I think the most important business location ......"
1 Home improvement The boss's "guerrilla tactics"
Liuyong Yao, power work background, overshadowed the building, or raise a taxi, the decoration company since 1997, decades, from Liaoyang to Dalian, from Dalian to Shenyang, he's fitting in a single shot fired from another place The guerrilla war has grown, and has a considerable size.
From working to the boss, to sell from the sale of coolies wisdom worth from nothing to a lot of money, Liu Yongyao how the self-made, stories told current interpretation of a decoration for your boss's "guerrilla tactics."
Gailou five scrape pot of gold
Liu Yongyao is Liaoyang lighthouse people, parents are workers, in 1985, he became the local project team work of a force, 7 years later, he was convenor of the horse began the second floor of the local contractor a small construction projects, Liu Yongyao from Amoy to the pot of gold.
[S] Reporter: dry years force work package items on the dare?
Liu Yongyao: when I was asked Gailou you dare to do, I dare say.
Reporter: So Simple? Liuyong Yao: he was definitely not, but you look up line, people find tubes, I bought materials, the site has head, carpenters, masons, force workers the property of his possession. Also, I had worked in the engineering team, to see to understand, too simple.
Reporter: hand money to do? Liu Yongyao: At that time, to individuals covered a small second floor, a few people insert partner pay, all acquire a money, we simply buy materials to build a house, do not we Advancer.
Reporter: Gailou should be more money, right?
Liu Yongyao: turning the building, then find someone to cover, cover, third floor, second floor, not many people have experienced, so the first few years I need not worry about a job,, seven two-story one more than 1,600 square meters, finishing the year we can be money left over 30,000 yuan. Then need to dry Loaning, I would not dare to do the.
Reporter: Gailou been doing all these years before the work force?
Liu Yongyao: What have done it, Gailou ago to borrow money to buy a forklift to Inner Mongolia for a year, to a good time to think, to it to make money, in fact not the case, the relationship between friends no use on three-month stay no little of the money into the eating problem.
Reporter: then? Liu Yongyao: only to find themselves living everywhere, been to deceive when received, where conditions are hard, water trapped for three days, or yellow. Dry end of the year, the car sold, earned 8,000 yuan, then a lot of money, and come back out until after the construction of.
Out fitting into the 100,000 yuan compensation for one year
When the 5-year "labor contractor", the 1997, Liu Yongyao lighthouse came from Liaoyang City, he first raised a taxi, and then in Liaoyang opened a decoration company, all dropped over time, 1999 into the home improvement market in Dalian at the end of the result, a year now lost more than 10 million of money.
[S] Reporter: Why dry fitting the line?
Liu Yongyao: fitting related to the construction industry, I thought I also understand the point, something else even more confused.
Reporter: Why not? Liu Yongyao: when the people do not recognize Liaoyang decoration companies are watching live upstairs, downstairs, someone's done a good fitting, on a description of a very few companies looking for decoration.
Reporter: Dalian decoration market was good, it is also so think before I open the company to Dalian, the reasons for not doing a good job out on my own body, I just go without a solid foundation, how to do not know . At that time, or not do, nor learned how others are doing is completely divorced from the reality, to that rent a Menlian, find the two designs would have done, first you do not know where to look, live, others came alone No, someone's played all advertising, the company can not find good design, even when a good living, design No Take it down, lost the entire 2000 year, down more than 10 million earned all these years into the ride.
Reporter: thought you quit? Liu Yongyao: it can dry you when to sell licenses, someone give me 30,000 yuan of money, a good price the next day the night before about people not buying.
Debt battles wealth comes License not sold, Liu Yongyao unpleasant task of carrying it, he borrowed money of the people in Dalian rented home improvement market stalls, and re-on equipment, one year after the company began making money in 2002, he took 51 home improvement market opened stores. This year saw the prospect of Liu Yongyao attack on all fronts, his beautiful home in Dalian opened a third branch, the results after six months, with the square closed and halfway home, then, Liu Yongyao to reach the Changchun, Yantai.
[S] Reporter: do not worry about access to home improvement market continues to lose forever?
Liu Yongyao: people a good home improvement market place, market advertising, advertising themselves, people who go inside more. At that time into this market are borrowed money into the market a year got it together, and not make too much money, but the company can run the.
Reporter: Why did not the time arrived in Dalian into this market?
Liu Yongyao: arrived in Dalian, when uninformed, did not know this market.
Reporter: how optimistic 51 home improvement market?
Liu Yongyao: 51 home improvement market is open later, the location is much better than the people, home improvement, there is a third party certification to ensure its credibility, although the rent you, but I think can definitely make money. Another is an opportunity, 51 home improvement market was established in early 2001, I was already into the people at home, and later fell out with three booths into home improvement, although the location of your good, and I a bite, then borrowed money rent down, definitely go rent the original vain for the place.
Reporter: Then start making money? Liu Yongyao: Dalian, people recognize the decoration market in particular, when the family on good design is the lack of personnel, lost a lot of homework and a good designer can come to you that you, our company are designed to take family on cultivated.
Reporter: see the prospect of the line home decoration?
Liu Yongyao: this line was very optimistic, I went to Changchun, Harbin, Yantai study, Changchun is also a market day when the booth to vote, not a good stand, and we go empty-handed, people are going back the money, Changchun did not win, to the now regret, then I went to Yantai, closed for over a year.
Reporter: Why?
Liu Yongyao: no management experience, can not find a good manager, tobacco market, even earning any money, at least not lose money, if I stare at it, I dare money
