subject: Schick portrays an interesting story [print this page] Schick portrays an interesting story Schick portrays an interesting story
Schick portrays an interesting story. Once Schick was a new struggling company, that was once only recorded on the Pink Sheets. Its specialty included medical and dental radiography. Those technologies were new on the market. It barely had any credentials. Very few researches were made about them and few investors were willing to invest in Shick.
Schick has positioned itself greatly on the market due to their effective strategy and leadership skills. They strongly invested in their industry in order to have efficient equipment. They worked hard and made sure they were giving their best. It surely did pay off. The medical and dental field is now using their refined edge technology. It was quite questionable whether these fields were going to accept the new radiography machines and techniques. Schick technologies had lots of advantages compared to the old conventional method. X rays from conventional equipment, used to be printed on films and those would take several hours to develop. Now with their new machines, x-rays are now displayed in real time and do not exposed patients to high levels of radiation.
Many questions and doubts emerged. Would Schick be able to convince the dental industry to accept this new technology? Would insurance companies cover for such expenses through possible claims? Was Schick strong enough to compete with other pioneers such as Kodak and other competitors?
Back in 2000, Schick's revenue severely declined. They employed strict measures, reduced their amount of employees and got rid of bad debts. They debt decreased from $5.6 million to an outstanding amount of $9000. New installations of wireless digital sensors and panoramic gears allowed them to raise up their working capital. Sirona Dental Systems fused with Schick in 2005. They were able to officially register on the NASDAQ on the very next year. Their stock overvalued the amount of $40.
