subject: Car Wrap Marketing: 5 Easy Ways to Drive Up Sales [print this page] Car Wrap Marketing: 5 Easy Ways to Drive Up Sales
Car Wrap Marketing: 5 Easy Ways to Drive Up Sales
You made the decision to have your vehicle wrapped. It looks great! You're really impressed with the design, fleet branding and quality of the wrap. The process was much easier than you thought. So now what? We recommend 5 simple ways to use your car wrap to drive up sales.
1. Event Market. Consider pairing up with a local non-profit or township group. Agree to attend their sporting event or festival. Then, offer product samples or handouts right out of the vehicle. You might add a table or some outdoor flags to really show off. Make sure to choose an event that draws a crowd of your target market.
2. Park Carefully. This one is easy. Every time you park the car, especially for long periods of time, park with wrap awareness. Put your vehicle in locations like corner spots in big lots, as close to busy highways as you can or down the block from a job site where you know there's a lot of traffic.
3. Parade your Vehicle. Funny but effective. This means you take the fleet, yes, fleet, out for a spin around the neighborhood. Drive together then park, carefully, together.
4. I Spy a Wrap. Run a contest suggesting your clients report where they spot your vehicle. Offer specials and prizes to incentivize your audience. We think this works best with consumer driven industries like snacks or restaurants. The point is, to create a stir surrounding your product.
5. Design Mix Up. To make their midsize companies seem bigger, some clients will change the vehicle wrap design with each car they do. This can be as simple as swapping out an image, say a different breed of dog on each grooming mobile, or completely reinventing the design. Similarly, consider using a different design on each side of the vehicle. This will make your fleet seem twice as large.
Vehicle wraps offer an excellent addition to any marketing plan. Make sure you consider this once your vehicle is wrapped. These 5 simple steps should get you off on the right foot. After all, the goal is to drive up sales!
