subject: Ni Runfeng: Home Appliance Industry, "the Godfather" First Instigated A Price War - Color [print this page] "upstairs, downstairs, light phone." "upstairs, downstairs, light phone."
Home Appliances Hidden behind the original people of the modern imagination. "Torch it!" In Zhao Benshan's skit, the black of the "appliance" to applause. In the new China was established, China's most family-owned appliance is not much more than the black family. Because of this, rich Chinese people quickly develop from the world's largest home appliance market.
State-owned enterprise reform, "the first person to eat crab"
Whether one talks of Chinese home appliance business, "who try their hand", or state-owned enterprise reform, are not open around the Sichuan
Changhong The head of Ni Runfeng. In its heyday, he and Zhang tied the flag for China business. His domineering to Changhong issued from the southwest corner of the nation's voice.
Ni Runfeng has been phased out and the lakes are home appliance industry in China has been hailed as the "Godfather." Changhong's 19 years in, the fire control radar experts Changhong hit from a small factory owned brand value caused by the world's 330 million
TV King, who launched China's home appliance industry price dive, and so was regarded as a commercial hoarding CPT war classic.
1970 12 26, the first color
TV Machine factory in Tianjin, the birth of 712, opened China's color TV production of large screen, but the scale of production, production, performance, quality and so have access to high-speed development with the same period in contrast to Japan to catch up.
With the popularity of TV speed, is located in Mianyang of southwest corner of Changhong Machinery Factory, began to walk the road of transformation: in 1972, Changhong color TV project launched, the first step towards conversion. At that time, 28-year-old Ni Runfeng entry Changhong factory has been 5 years. Ni Runfeng charge in 1985, conversion of Changhong, and to become the first from
Matsushita The introduction of color TV production line company.
Command of the Chinese television industry first
Price warNi Runfeng bones with Knight's feelings, the phrase "Changhong to national prosperity, responsibility, dedicated to you?? Changhong red sun"
Advertisement Word is sensational. Imports in the domestic color TV and color TV in the duel, he cut prices 30 percent to the Japanese brands as Pindiao "battle lines", and then only 25% of Changhong's gross margin, this data has been difficult to trace.
1989, the seclusion and long-Ni Runfeng began moves: the price cuts. This is the TV industry in China, the first price war, price cut to 600. He personally put on a red silk belt, standing in front of Chengdu to start shopping, "salesperson", that was a miracle the price war, national brands over foreign brands, Changhong has become TV King. His competitor analysis "Changhong with large-scale, low-wage cost advantage to the large number of Paohuo leading the way dealers bring the market demand." "With this price war, we have attributed to China's color TV prices reasonable to achieve the Chinese television industry upgrade from black and white to color TV. "witnessed the price cut the bangs in the war, recalled that the price cuts in Changhong's income is rapidly expanding its market share to 8%. Ni Runfeng-style TV price war, in which Chang's achievements on behalf of national brands.
"People can not stand" while "No he will not do"
From 1985 to 2000 15 years, Changhong, Ni Runfeng can be called the soul, and his atmosphere, domineering as if a symbol represents the peak phase of Changhong. In the Changhong company, saying circulated among two sentences: one is that "people can not stand Ni Runfeng Alone"; other is, "Changhong no Ni Runfeng not work."
Ni Runfeng from Changhong out twice, once in 2000, occurred after he lost hoard color TV picture tube; the second time in 2004, when he is not in Mianyang, they were suddenly removed. Share of notice is complete, Ni Runfeng will no longer serve as chairman of Changhong Group and the joint-stock companies, CEO positions, even directors are not held. His identity to become the provincial government consultant. In the meantime, journalists have the opportunity to Ni Runfeng twice face to face, throughout the interview process, the Ni Runfeng noodles, dignified, sternest, to answer questions is very simple, usually two or three words on the solution end of the interview immediately after the big leave.
